Blog #2 The influence of culture on marketing
and advertising to multicultural consumers
Topic: Analyze a current event article on any topic covered in Ch. 3 of Mueller’s
textbook. Use other articles and research to support your post.
The list of topics are:
• The influence of culture on marketing and advertising to multicultural
consumers
• Concept of culture
• Culture and Communication: Verbal and Non-verbal communication
• Expressions of culture: Values, religion, morals, ethical standards, family,
Hofstede dimensions of culture, individual vs collectivism
• Influence of culture on consumer behavior
Your blog posts will be graded as follows:
• Thoughtfulness and research on the assigned topic. Make sure you are researching
the topic and writing eloquently otherwise full potential points will not be given.
• Meeting the 500-word count minimum, otherwise you will be discounted the % of
points based on 500. Example, if your post is 350 words, that would be 350/500 = 70%
or 14 points out of 20 potential points. I will start grading your post at 14 points.
• Relevance of individual blog post to assigned topic.
• Proper citation, original thinking and good writing.
• If you quote a source, make sure you include proper citation. Otherwise, it will be
considered plagiarism and blog will be awarded 0 points.
• Clear and eloquent articulation of concepts regarding assigned topic using the
following sections:
POSSIBLE POINTS: 20
O Topic being discussed and clear articulation of main issue: 10 points
O Your POV clearly articulated: 5 points
O Blog post style, grammar, and composition: 2 points
O Proper secondary research and references: 3 points
O Total point for individual blog: 20 points each
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