Case Study Guidelines and Rubric.html
Overview
As businesses grow and expand, they can face a lot of challenges and it becomes extremely important to review and revise strategies to ensure everything runs efficiently. In this assignment, you will review a real-world case study and apply what you’ve learned about different theories to suggest some strategies to improve communication.
Prompt
Read the McDaniel’s Burgers real-world case study in 13.4 Chapter Exercises of the textbook carefully. Then, write a short paper with your responses to the questions that follow the scenario. In your paper, also include your suggestion if you think using a different theory will help manage the team and the business better.
Specifically, you must address the following rubric criteria:
Identify some of the classical theories presented in this case study and explain their advantages and disadvantages with respect to this scenario.
Predict the business outcomes.
Include the information you would need to collect and how you would use the information to predict the business outcomes.
Discuss ways to improve communication for both customers and employees, including proposing a new theory to better suit the situation.
Include suggestions to help improve customer satisfaction and employee retention.
Guidelines for Submission
Write and submit a short paper of about 500 words to review and respond to the case study questions. Include all citations for resources you reference in APA format.
Module Four Case Study Rubric
Criteria
Exemplary (100%)
Proficient (85%)
Needs Improvement (55%)
Not Evident (0%)
Value
Identify Classical Theories
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Identifies classical theories that apply to this scenario; explains why they apply; includes advantages and disadvantages of using this scenario
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing or vague supporting arguments for the identified theories; missing advantages and/or disadvantages of the theories identified
Does not attempt criterion
30
Predict Business Outcomes
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Predicts how current strategy will affect the business; includes information needed and assumed for making the prediction
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing or vague supporting arguments for predictions; missing required information
Does not attempt criterion
15
Discuss Ways to Improve Communication
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Includes alternative theories, and why they are better; includes specific strategies for improving communication for both customers and employees
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing or vague supporting arguments for alternate theories; missing strategies for improving communication for customers or employees
Does not attempt criterion
30
Include Suggestions to Improve Customer Satisfaction and Employee Retention
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Includes at least one way each to improve customer satisfaction and employee retention
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing suggestions for customer satisfaction or employee retention
Does not attempt criterion
10
Articulation of Response
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose
Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability
Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas
10
Citations and Attributions
Uses citations for ideas requiring attribution, with few or no minor errors
Uses citations for ideas requiring attribution, with consistent minor errors
Uses citations for ideas requiring attribution, with major errors
Does not use citations for ideas requiring attribution
5
Total:
100%
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Formatting
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