Each student will develop a three-year strategic plan for the case study presented. Here is the Case Study: BA 725 The University of Never Land Institution Description x
Instructions
BA725: Strategic Management & Leadership in Athletic Administration
Strategic Planning Project: BA 725 Strategic Plan Paper FA21 x
Assignment Overview
Each student will develop a three-year strategic plan for the case study presented. Each plan will consist of the following parts:
- organizational vision/mission;
- analysis of the environment;
- SWOT analysis;
- strategic values;
- organizational strategic goals and objectives;
- brand strategies;
- implementation and control strategies;
- communication strategies;
- and supporting documentation.
Strategic planning is a “systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them. In contrast to long-term planning (which begins with the current status and lays down a path to meet estimated future needs), strategic planning begins with the desired-end and works backward to the current status.”
(
https://www.healthknowledge.org.uk/public-health-textbook/organisation-management/5d-theory-process-strategy-development/strategic-planning#:~:text=Strategic%20Planning%3A%20What%20is%20it,of%20steps%20to%20achieve%20them
)
Formatting
APA Sample Paper (from Purdue OWL) some computers may not be able to see the paper directly from the Purdue OWL website due to Adobe Reader issues, they will need to download it to their computer – https://owl.english.purdue.edu/media/pdf/20090212013008_560
APA research papers and citations – http://www.youtube.com/watch?v=NKZVCIqD4_U
All work MUST BE SUBMITTED in either a or x format.
Grading Rubric: Scroll down the page to see.