Project Three Guidelines and Rubric
BUS‐225‐R3804 Crit Bus Skills for Success 23EW3 MA
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Competencies
In this project, you will demonstrate your mastery of the following competencies:
• U�lize informa�on from industry and scholarly sources to inform problem solving and decision making
• Analyze quan�ta�ve and qualita�ve data to solve problems and make decisions that impact organiza�ons and their
stakeholders
• Communicate professionally to diverse internal and external audiences
Scenario
Your presenta�on to the leadership panel of your company was well received. Now you must create a presenta�on for a wider audience—stakeholders from inside and outside the company—and include your decisions
and recommenda�ons, which were approved by the leadership panel. Remember that your presenta�on must convey professionalism and be visually appealing as well as informa�ve.
Direc�ons
Create a presenta�on of your research and data findings from Project Two including your decision and ra�onale.
1. Construct a professional business presenta�on for internal and external stakeholders.
a. Iden�fy your key message to both internal and external stakeholders.
b. Illustrate your key points using visualiza�ons.
c. Tell your story.
Specifically include the following in your presenta�on:
2. Communicate your decision about diversifica�on based on your analysis of the data and research.
a. Use visualiza�ons to tell the story of the (quan�ta�ve and qualita�ve) data.
b. Determine the likelihood of success based on the data and research collected.
c. Discuss the impact that moving to the new industry will have on the organiza�on and its internal and external stakeholders.
3. Detail your recommenda�ons for moving forward.
a. Summarize findings of the research performed.
b. Include research conclusions and reasoning.
c. Describe the ra�onale behind your recommenda�ons.
What to Submit
To complete this project, you must submit a Powerpoint presenta�on of 10 to 15 slides including speaker notes. Sources should be cited according to APA style.
Project Three Rubric
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Construct a Business
Presenta�on: Iden�fy Your Key
Message
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Key message is clearly iden�fied
to both
internal and external
stakeholders
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include key
message that does not address
internal or external stakeholders
Does not a�empt criterion 10
Construct a Business
Presenta�on: Illustrate Your Key
Points
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Key points are clearly illustrated
with visualiza�ons
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include key
points that are incomplete or not
visually depicted
Does not a�empt criterion 10
Construct a Business
Presenta�on: Tell Your Story
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Story is easily understood Shows progress toward
proficiency, but with errors or
omissions; areas for
Does not a�empt criterion 10
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sophis�cated, or crea�ve manner omissions; areas for
improvement may include story
that is incoherent or not easily
recognized
Communicate Your Decision
About Diversifica�on: Use
Visualiza�ons to Tell the Story of
the (Quan�ta�ve and Qualita�ve)
Data
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Uses visualiza�ons to tell the
story of the (quan�ta�ve and
qualita�ve) data
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
visualiza�ons that do not tell the
story or are not of both
qualita�ve and quan�ta�ve data
Does not a�empt criterion 10
Communicate Your Decision
About Diversifica�on: Determine
the Likelihood of Success Based
on the Data and Research
Collected
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Determines the likelihood of
success based on the data and
research collected
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
determina�ons that are not
based on data or research
Does not a�empt criterion 10
Communicate Your Decision
About Diversifica�on: Discuss the
Impact That Moving to the New
Industry Has on the Organiza�on
and Its Internal and External
Stakeholders
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Discusses the impact that
moving to the new industry has
on the organiza�on and its
internal and external
stakeholders
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
missing components or cursory
discussions
Does not a�empt criterion 10
Detail Your Recommenda�ons:
Summarize Findings of the
Research Performed
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Summarizes findings of the
research performed
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
summary that is missing
components or is incomplete
Does not a�empt criterion 10
Detail Your Recommenda�ons:
Include Research Conclusions and
Reasoning
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Includes research conclusions
and reasoning
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
incomplete discussion of
conclusions or reasoning
Does not a�empt criterion 10
Detail Your Recommenda�ons:
Describe the Ra�onale Behind
Decision and Solu�ons
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Describes the ra�onale behind
decision and solu�ons
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
descrip�ons of ra�onale that are
missing key components or
ra�onale that is incohesive
Does not a�empt criterion 10
Ar�cula�on of Response Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Clearly conveys meaning with
correct grammar, sentence
structure, and spelling,
demonstra�ng an understanding
of audience and purpose
Shows progress toward
proficiency, but with errors in
grammar, sentence structure,
and spelling, nega�vely
impac�ng readability
Submission has cri�cal errors in
grammar, sentence structure,
and spelling, preven�ng
understanding of ideas
5
Cita�ons and A�ribu�ons Uses cita�ons for ideas requiring Uses cita�ons for ideas requiring Uses cita�ons for ideas requiring Does not use cita�ons for ideas 5
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Cita�ons and A�ribu�ons
Uses cita�ons for ideas requiring
a�ribu�on, with few or no minor
errors
Uses cita�ons for ideas requiring
a�ribu�on, with consistent
minor errors
Uses cita�ons for ideas requiring
a�ribu�on, with major errors
Does not use cita�ons for ideas
requiring a�ribu�on
5
Total: 100%
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BUS 225 Project Two Rubric (SA)
Activity: 5‐1 Project Two Submission
Course: BUS‐225‐R3804 Crit Bus Skills for Success 23EW3
Name: Mohammed Alshaghathirah
Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score
Current State of
the U.S.
Automotive
Industry
8.25 / 15
Criterion Feedback
As required in Project One, where are the data visualization on:
Total sales value of the
industry
Sales by region
Sales by fuel type (electric, hybrid, gas)
15 points
Exceeds proficiency
in an exceptionally
clear,
insightful,
sophisticated, or
creative manner
12.75 points
Visually shows the
current state of the
U.S. automotive
manufacturing
industry
8.25 points
Shows progress
toward proficiency,
but with errors or
omissions; areas
for improvement
may include
inaccurate
visualization or
inaccurate data
0 points
Does not attempt
criterion
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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score
Current
Automotive
Industry
Trends
15 / 15
Criterion Feedback
Your visual aid accurately embodied the current automotive trend of body type, customer preferences, and motor types.
New Industry
Trends
8.25 / 15
Criterion Feedback
There should be a bit more data visualization and focus on the new industry you are trying to promote.
15 points
Exceeds
proficiency in an
exceptionally clear,
insightful,
sophisticated, or
creative manner
12.75 points
Visually shows the
current automotive
industry trends
8.25 points
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include inaccurate
visualization or
inaccurate data
0 points
Does not attempt
criterion
15 points
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
12.75 points
Visually shows the
new industry trends
8.25 points
Shows progress
toward proficiency,
but with errors or
omissions; areas
for improvement
may include
inaccurate
visualization or
inaccurate data
0 points
Does not attempt
criterion
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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score
Summary of the
Data Visualized
8.25 / 15
Criterion Feedback
This criterion belongs to Part I of the assignment, which means this should be addressed in the form of data visualization
which should include the summary of the auto industry and the new industry you have selected.
Analyzes the
Three Models
5.5 / 10
15 points
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
12.75 points
Provides a
summary of all of
the data visualized
8.25 points
Shows progress
toward proficiency,
but with errors or
omissions; areas
for improvement
may include
missing key
elements or
inaccurately
summarized
visualizations
0 points
Does not attempt
criterion
10 points
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
8.5 points
Analyzes the three
models listed and
selects one for use
5.5 points
Shows progress
toward proficiency,
but with errors or
omissions; areas
for improvement
may include
analysis that is
incomplete or
inaccurate
0 points
Does not attempt
criterion
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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score
Criterion Feedback
Analyze and provide an overview of the following three models and select one for use.
a. The Rational
Model
b. The Intuitive Model
c. The Recognition‐Primed Model
Selection of
Decision Making
Model
1
0 / 10
Criterion Feedback
Your selected decision‐making model is very appropriate.
Articulation of
Response
8.5 / 10
10 points
Exceeds
proficiency in an
exceptionally clear,
insightful,
sophisticated, or
creative manner
8.5 points
Explains selection
of decision making
model
5.5 points
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include explanation
that is lacking in
detail or cursory
explanations
0 points
Does not attempt
criterion
10 points
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
8.5 points
Clearly conveys
meaning with
correct grammar,
sentence structure,
and spelling,
demonstrating an
understanding of
audience and
purpose
5.5 points
Shows progress
toward proficiency,
but with errors in
grammar, sentence
structure, and
spelling, negatively
impacting
readability
0 points
Submission has
critical errors in
grammar, sentence
structure, and
spelling, preventing
understanding of
ideas
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Total 63.75 / 100
Overall Score
Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score
Criterion Feedback
Your PPT submission is appropriate but with some lapses in addressing the prompts thoroughly.
Citations and
Attributions
0 / 10
Criterion Feedback
All your data visualization, speaker’s note, etc., should be cited as necessary.
10 points
Uses citations for
ideas
requiring
attribution, with
few or no minor
errors
8.5 points
Uses citations for
ideas requiring
attribution, with
consistent minor
errors
5.5 points
Uses citations for
ideas requiring
attribution, with
major errors
0 points
Does not use
citations for ideas
requiring
attribution
Exemplary Proficient Needs Improvement Not Evident
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BUS 225 Project One Rubric (SA)
Activity: 3‐1 Project One Submission
Course: BUS‐225‐R3804 Crit Bus Skills for Success 23EW3
Name: Mohammed Alshaghathirah
Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score
Define the
Problem
0 / 5
Criterion Feedback
a. Explain the type of qualitative and quantitative data you will be targeting in your research.
Description of the
U.S.
Automotive
Manufacturing
Industry
5.5 / 10
5 points
Exceeds proficiency
in an exceptionally
clear,
insightful,
sophisticated, or
creative manner
4.25 points
Defines the
problem, including
describing the
types of data
needed
2.75 points
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include
inaccurate
definition of the
problem or
identification of the
types of data
0 points
Does not attempt
criterion
10 points
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
8.5 points
Provides a broad
description of the
U.S. automotive
manufacturing
industry and its
value
5.5 points
Shows progress
toward proficiency,
but with errors or
omissions; areas
for improvement
may include
descriptions
lacking in detail or
inaccurate
descriptions
0 points
Does not attempt
criterion
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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score
Criterion Feedback
In this criterion, a broad or general description of the auto industry is required and NOT Tesla specifically.
2. Provide a broad description of the U.S. automotive manufacturing industry and its value. Include:
a. Total value of the
industry
b. Sales by region
c. Sales by fuel type: electric, hybrid, and gas
Current
Automotive
Market Trends
8.5 / 10
Criterion Feedback
Describe the current trends in the automotive market
The discussion should include traditional gas‐powered engines, hybrid, and electric vehicles.
10 points
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
8.5 points
Describes the
current automotive
market trends
5.5 points
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include
missing key
components or
inaccurate
descriptions
0 points
Does not attempt
criterion
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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score
Description of the
New Industry
5.5 / 10
Criterion Feedback
Address the following with solar energy‐powered vehicles as your new industry.
iii. What outside factors are affecting its growth?
You said “Outside factors that are affecting its growth can be the biggest impact of growing
environmental damage (Hood, 2022).” ‐ But WHAT is that outside factor?
b. Identify the factors that allowed competitors to be successful in this industry thus far.
c. Summarize the overall value of the industry. How is the industry currently trending?
d. Summarize the sales. Speculate if sales vary based on the region of the country. (For example, there would be very few
snow plow sales in the southern USA, if any at all.)
e. Define expected growth areas.
10 points
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
8.5 points
Provides a broad
description of the
new industry
5.5 points
Shows progress
toward proficiency,
but with errors or
omissions; areas
for improvement
may include
missing key
components or
inaccurate
descriptions
0 points
Does not attempt
criterion
Activities – BUS-225-R3804 Crit Bus Skills for Success 23EW3 – Southern New Hampshire … https://learn.snhu.edu/d2l/lms/grades/my_grades/activities_dialog.d2l?d2l_body_type=2&ou…
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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score
Current Market
Trends for the
New Industry
10 / 10
Criterion Feedback
Your discussion of the product and services and the current market demands of the industry is appropriate.
Perform a Porter’s
Five Forces
Analysis Based on
the New Industry
5.5 / 10
Criterion Feedback
Address Porter’s Five Forces Analysis properly. Refer to your textbook on how to appropriately analyze each factor.
10 points
Exceeds
proficiency in an
exceptionally clear,
insightful,
sophisticated, or
creative manner
8.5 points
Describes the
current market
trends for the new
industry
5.5 points
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include inaccurate
trends or
incomplete
descriptions
0 points
Does not attempt
criterion
10 points
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
8.5 points
Performs a Porter’s
Five Forces analysis
based on the new
industry details to
determine the
potential success of
moving into this
industry
5.5 points
Shows progress
toward proficiency,
but with errors or
omissions; areas
for improvement
may include
incomplete model
or missing rationale
0 points
Does not attempt
criterion
Activities – BUS-225-R3804 Crit Bus Skills for Success 23EW3 – Southern New Hampshire … https://learn.snhu.edu/d2l/lms/grades/my_grades/activities_dialog.d2l?d2l_body_type=2&ou…
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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score
Perform a Porter’s
Five Forces
Analysis to
Compare Both
Industries
5.5 / 10
Criterion Feedback
Address Porter’s Five Forces Analysis properly. Refer to your textbook on how to appropriately analyze each factor.
Summary of
Findings
8.25 / 15
Criterion Feedback
As a research assignment, it is critical to support your assertions to convince stakeholders of the feasibility of your
recommendations. Use your data from Marketline or Ibis or any related market data analysis to support your claim.
10 points
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
8.5 points
Performs a Porter’s
Five Forces analysis
to compare both
industries
5.5 points
Shows progress
toward proficiency,
but with errors or
omissions; areas
for improvement
may include
missing model
components or
inaccurate
comparison of
industries
0 points
Does not attempt
criterion
15 points
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
12.75 points
Summarizes how
findings address
the
problem
8.25 points
Shows progress
toward proficiency,
but with errors or
omissions; areas
for improvement
may include
summary lacking in
detail or not
addressing the
problem
0 points
Does not attempt
criterion
Activities – BUS-225-R3804 Crit Bus Skills for Success 23EW3 – Southern New Hampshire … https://learn.snhu.edu/d2l/lms/grades/my_grades/activities_dialog.d2l?d2l_body_type=2&ou…
5 of 7 2/12/2023, 8:32 PM
Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score
Articulation of
Response
5.5 / 10
Criterion Feedback
Your presentation has observable misalignments in addressing the prompts appropriately.
You can limit your Executive Summary to 3 to 4 pages by following the Project One Template. In the template, you can see
that Porter’s Analysis is in the Appendix.
What to Submit
To complete this project, submit an executive summary report of 3 to 4 pages using the provided templates, or the document
you downloaded from Soomo.
Citations and
Attributions
5.5 / 10
Criterion Feedback
Address the proper APA citation of:
Best hybrid, plug‐in, and electric vehicles of 2022.
Tesla Model Y Review ‐ Interior, Design and Technology.
10 points
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
8.5 points
Clearly conveys
meaning with
correct grammar,
sentence structure,
and spelling,
demonstrating an
understanding of
audience and
purpose
5.5 points
Shows progress
toward proficiency,
but with errors in
grammar, sentence
structure, and
spelling, negatively
impacting
readability
0 points
Submission has
critical errors in
grammar, sentence
structure, and
spelling, preventing
understanding of
ideas
10 points
Uses citations for
ideas
requiring
attribution, with
few or no minor
errors
8.5 points
Uses citations for
ideas requiring
attribution, with
consistent minor
errors
5.5 points
Uses citations for
ideas requiring
attribution, with
major errors
0 points
Does not use
citations for ideas
requiring
attribution
Activities – BUS-225-R3804 Crit Bus Skills for Success 23EW3 – Southern New Hampshire … https://learn.snhu.edu/d2l/lms/grades/my_grades/activities_dialog.d2l?d2l_body_type=2&ou…
6 of 7 2/12/2023, 8:32 PM
Total 59.75 / 100
Overall Score
Exemplary Proficient Needs Improvement Not Evident
Activities – BUS-225-R3804 Crit Bus Skills for Success 23EW3 – Southern New Hampshire … https://learn.snhu.edu/d2l/lms/grades/my_grades/activities_dialog.d2l?d2l_body_type=2&ou…
7 of 7 2/12/2023, 8:32 PM