BUS 225 Project Four Template
Press Release
(Replace the bracketed text with your responses. Remove this note before submitting to your instructor.)
[INSERT ATTENTION GRABBING HEADLINE IN ALL CAPS.]
[Insert strong lead sentence.]
[Address the key points appropriate for external audiences.]
[Summarize the diversification decision.]
[Explain why the decision was made.]
[Explain where in the marketplace the new products are launching.]
[Identify who benefits from this product in both the company and the community.]
[Insert closing paragraph incorporating the who, what, when, where, and why.]
[your name]
Sales Department Manager
image1
Project Four Guidelines and Rubric
BUS‐225‐R3804 Crit Bus Skills for Success 23EW3 MA
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Competency
In this project, you will demonstrate your mastery of the following competency:
• Communicate professionally to diverse internal and external
audiences
Scenario
Your presenta�on to stakeholders was wildly successful and the company has determined that it is in their best interest to move forward with the diversifica�on strategy you recommended. Since you did so well with the
presenta�on, you have been asked by company leadership to prepare a dra� of the press release that will go out to announce this new strategy. Your press release is meant for the external audience that was not
represented at the all‐stakeholder mee�ng: a group that includes customers, vendors, suppliers, and the general community.
Direc�ons
Complete the Project Four Worksheet in your Soomo webtext and submit it for instructor feedback.
Using the template provided in the suppor�ng materials sec�on below, dra� a press release that reflects your company’s new venture and how it affects the general external audience. Your press release should address
the following rubric criteria:
• Address the key points appropriate for external audiences.
• Summarize the diversifica�on decision.
• Explain why the decision was made.
• Explain where in the marketplace the new products are launching.
• Iden�fy who benefits from this product in both the company and the community.
What to Submit
To complete this project, you must submit your completed press release template of 1 to 2 pages using the provided templates, or the document you downloaded from Soomo. Sources should be cited according to APA
style.
Suppor�ng Materials
The following resources support your work on the project:
Project Four Template Word Document
Project Four Rubric
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Construct an External Press
Release
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Constructs an external press
release that addresses the key
points
appropriate for external
audiences
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
inappropriately addressing
external audiences
Does not a�empt criterion 30
What the Decision Was Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Summarizes the decision
appropriately for external
audiences
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
summary that is incomplete or is
not appropriate for external
audiences
Does not a�empt criterion 1
5
Why the Decision Was Made Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Summarizes why the decision
was made in a manner
appropriate for external
audiences
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
summary that does not address
Does not a�empt criterion 15
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summary that does not address
key decision details or is not
appropriate for external
audiences
Where in the Marketspace the
New Products Are Launching
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Summarizes where in the
marketplace the new products
are launching for external
audiences
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
summary that is missing key
elements of the new market
space or is not appropriate for
external audiences
Does not a�empt criterion 15
Who Benefits From This Product
in Both the Company and the
Community
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Summarizes who benefits from
this new product in both the
company and the community
appropriately for external
audiences
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
summary that does not include
benefit to the company or the
community or is not appropriate
for external audiences
Does not a�empt criterion 15
Ar�cula�on of Response Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Clearly conveys meaning with
correct grammar, sentence
structure, and spelling,
demonstra�ng an understanding
of audience and purpose
Shows progress toward
proficiency, but with errors in
grammar, sentence structure,
and spelling, nega�vely
impac�ng readability
Submission has cri�cal errors in
grammar, sentence structure,
and spelling, preven�ng
understanding of ideas
5
Cita�ons and A�ribu�ons
Uses cita�ons for ideas requiring
a�ribu�on, with few or no minor
errors
Uses cita�ons for ideas requiring
a�ribu�on, with consistent
minor errors
Uses cita�ons for ideas requiring
a�ribu�on, with major errors
Does not use cita�ons for ideas
requiring a�ribu�on
5
Total: 100%
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