Week 10 Assignment – Capstone
Overview
In this assignment, you are to use the same corporation you selected for the assignments in Weeks 3, 6, and 8. You will prepare an executive-level PowerPoint presentation that could be delivered to the board of directors.Use any or all of the following resources to conduct research on the corporation:
- The corporation’s website.
- Public filings from the Securities and Exchange Commission’s Filings & Forms page.
- Strayer University’s online databases.
- The Nexis Uni database.
- Other credible sources. (The corporation’s annual report will often provide insights that other resources may not include.)
(Note: It is expected that you will also use your course textbook to complete the assignment.)
Instructions:
Refer to the following documents for this assignment:
- Assignment Formatting and Tips [PDF]
- The attached template is REQUIRED for this assignment.
- Please review the attached “How to Earn Full Credit on Assignment 4” video.
Develop an 8-12 slide PowerPoint presentation with speaker notes and appropriate graphics. This presentation should be prepared for the board of directors of the corporation and is based only on your assignments from Weeks 3, 6, and 8, and the following:
- Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
- Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities and minimize its weaknesses and threats.
- Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
- Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
- Assess efforts by the corporation to be a responsible (ethical) corporate citizen and the impact on the corporation’s bottom line. Provide specific examples to support your response.
- Use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources)
For help with research, writing, and citation, access the library or review library guides.
How to Use This Template
Each slide needed in your submission is provided in this template.
Do not add slides
Do not delete slides (except the “How to Use This Template” slide)
Replace the “blue” font on each slide with your presentation content
Change all font to black
Use bullet points on the slides (
7
or fewer words per bullet)
Do not type every word you plan to say on the slide
Enter the text/transcript of your talk in the speaker notes section
The speaker notes section is the gray area below each slide
Do not enter your speaker notes in comment boxes
Remember to cite your sources (in-text citations)
Do not include audio or video clips
Delete this slide before submitting your assignment
Delete this slide before submitting your assignment
Strayer University
Delete this slide before submitting your assignment
Notes: This is the speaker notes section of the PowerPoint presentation.
Do Not type every word you plan to say on the slide.
Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.
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BUS
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capstone
Week
10
Assignment
Capstone Project
Strayer University
Public Company
Insert what you would say to introduce yourself to your executive audience and tell them what you are going to cover in your presentation
Do Not type every word you plan to say on the slide. Use bullet points only.
Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.
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SWOT Analysis
Strayer University
| Strengths | Weaknesses |
| Opportunities | Threats |
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
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SWOT Analysis Strategy
Strengths and Opportunities
Insert 1st bullet describing the strategy to capitalize on strengths and opportunities
Insert 2nd bullet describing the strategy to capitalize on strengths and opportunities
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Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
Based on the SWOT analysis, you should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.
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SWOT Analysis Strategy
Weaknesses and Threats
Insert 1st bullet describing the strategy to minimize weaknesses and threats
Insert 2nd bullet describing the strategy to minimize weaknesses and threats
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Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
Based on the SWOT analysis, you should thoroughly outline a strategy for the company to minimize its weaknesses and threats.
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Competitiveness
Strategy
Competitiveness
Insert 1st bullet point of levels and types of strategies to maximize competitiveness
Insert 2nd bullet point of levels and types of strategies to maximize competitiveness
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Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its competitiveness.
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Profitability
Strategy
Profitability
Insert 1st bullet point of levels and types of strategies to maximize profitability
Insert 2nd bullet point of levels and types of strategies to maximize profitability
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Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its profitability.
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Communications Plan
Competitiveness Strategies
Insert 1st bullet point on the plan to communicate the competitiveness strategies to stakeholders
Insert 2nd bullet point on the plan to communicate the competitiveness strategies to stakeholders
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Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
Based on the previous slide (Competitiveness Strategies), you should thoroughly outline a communications plan the company could use to make the strategies you recommended known to all stakeholders.
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Communications Plan
Profitability Strategies
Insert 1st bullet point on the plan to communicate the profitability strategies to stakeholders
Insert 2nd bullet point on the plan to communicate the profitability strategies to stakeholders
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Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
Based on the previous slide (Profitability Strategies), you should thoroughly outline a communications plan the company could use to make the strategies you recommended known to all stakeholders.
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Corporate Social Responsibility
Responsible (ethical) Corporate Citizen
Insert 1st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – a specific example
Insert 2nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – a specific example
Impact of Efforts on the Company’s Bottom line
Insert 1st bullet point on the impact the efforts have on the company’s bottom line – a specific example
Insert 2nd bullet point on the impact the efforts have on the company’s bottom line – a specific example
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Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
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Sources
Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning.
Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g., web address)
Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g., web address)
Insert any additional sources
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Strayer University
You should use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources)
Follow the guidelines in the
Strayer Writing Standards (SWS) Slideshow
and ensure all references are included on the sources list slide using SWS format.
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Week 8 – Business-Level and Corporate-Level Strategies
Tyrell Wilson
BUS499 Business Administration Capstone
Dr. Brian C. Grizzell
Date: February 27, 2023
Week 8 – Business-Level and Corporate-Level Strategies
In this study, both the business-level and the corporate-level strategies that Apple Inc. employs will be analyzed, and the influence that those strategies have had on the company’s success will be measured against the backdrop of the external environment in which they were implemented. Specifically, this study will focus on the relationship between Apple Inc.’s success and the external environment in which it operates. Apple Inc. is a multinational technology firm that develops and manufactures mobile devices, such as smartphones, personal computers, and tablet computers, and the software and services associated with these products. Apple Inc. is one of the most successful companies in the world, and it has continued to maintain its position at the forefront of its industry because of the efforts it has adopted on both the company level and the corporate level. In this article, we will analyze the business strategies that Apple Inc. employs and compare them to those utilized by some of the company’s most significant competitors. We aim to determine which of the two groups possesses the most significant potential for long-term financial success.
Business-Level Strategies
Apple Inc. takes an approach at the corporate level that places an emphasis not just on differentiation but also on concentration. Apple Inc. has put into action a differentiation strategy by moving its emphasis to the provision of products and services that are unique and forward-thinking in nature. The products and services that Apple Inc. provides are distinguishable from those of its competitors by an exceptionally high level of quality, design, and overall user experience. Apple Inc. has also employed a focus strategy, which is the decision by the corporation to concentrate its efforts on a chosen number of product categories, such as smartphones, personal computers, and tablet computers. This strategy has been successful for Apple Inc. Apple Inc. has also significantly emphasized providing various services, such as the streaming service Apple Music, Apple Pay, and Apple Care. Apple Inc. has maintained its position at the forefront of the global technology industry by following and implementing this strategy (Michael, 2020).
The company’s forward-thinking innovations, long-lasting brands, and loyal customer base are Apple Inc.’s critical sources of competitive advantage. Apple Inc. is renowned not just for the high quality of its products and services but also for the pioneering spirit for which it is known (Michael, 2020). The goods and services that Apple Inc. provides have a stellar reputation in terms of quality, aesthetics, and user experience, all of which contribute to their extremely high level of demand. Apple Inc.’s brand is not only one of the most well-known and respected in the world, but it is also an essential contributor to the firm’s overall success. In addition, the products and services that Apple Inc. provides are supported by loyal customers who are willing to pay a premium for Apple Inc.’s products and services.
By capitalizing on the company’s core competencies, Apple Inc. has developed a competitive advantage in the global market for technological products. The products and services that Apple Inc. provides are distinguishable from those of its competitors by an exceptionally high level of quality, design, and overall user experience. In addition, Apple Inc. is the proud owner of a formidable brand that is highly regarded and garners extensive global awareness. In addition, the products and services that Apple Inc. provides are supported by a loyal customer base that is willing to pay a premium for the products and services that Apple Inc. provides (Almeida et al., 202
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). In addition, Apple Inc. has developed and advertised its goods and services in the market by capitalizing on its core strengths, which it uses to produce those goods and services. Apple Inc. has been able to develop and maintain a powerful position in the technology market by offering products and services that are both unique and ahead of their time. This has allowed the company to grow significantly throughout the years.
Apple Inc. has sustained its competitive edge in the technology market because of its business-level strategy of separating itself from the competition and focusing on core strengths. This has allowed Apple Inc. to maintain its dominant position in the industry. Apple Inc. has created and maintained its dominating position in the market by capitalizing on its essential skills, including the development of revolutionary technology, the cultivation of a powerful brand, and the steadfast support of its client base. The products and services that Apple Inc. provides are distinguishable from those of its competitors by an exceptionally high level of quality, design, and overall user experience. Because of the firm’s strategy, Apple Inc. has maintained its position as the leader in the market for technology products by focusing its attention and resources on a limited number of product categories.
Corporate-Level Strategies
Apple Inc.’s strategy at the corporate level is centred on the diversification of its operations and the vertical integration of those operations. Apple Inc. has implemented a diversification strategy by expanding its commercial operations scope to encompass various product categories and service domains. Apple Inc. sells the following types of products: mobile phones, personal computers, and tablet computers, as well as the software and services that are associated with each of these product types. Apple Inc. provides various services to its customers, including the streaming service Apple Music, Apple Pay, and Apple Care. Because this approach was put into action, Apple Inc. has significantly increased both the size of its business and the number of people that make up its customer base (Almeida et al., 2021).
In addition, Apple Inc. has implemented a strategy known as “vertical integration,” in which the firm is responsible for managing both the manufacturing and distribution of its products and services. The supply chain that Apple Inc. has adopted is vertically integrated, which means that the firm controls the production of its goods and services from the very beginning to the very end. Apple Inc. has complete command over the distribution of its goods and services as a result of the fact that it operates both physical and virtual stores. Because of this strategy, Apple Inc. has maintained complete control over its products and services and guarantees that they are of a very high standard.
By utilizing the strategy that is being carried out at the corporate level, Apple Inc. has given itself an advantage over its competitors in the market for technological products and services. Adopting Apple Inc.’s diversification strategy has allowed the company to grow and increased the number of customers it serves. Apple, Inc. can keep complete control over the production and distribution of all its goods and services because it employs a strategy known as vertical integration. The company developed this strategy. As a result, Apple Inc. has been able to exert complete control over the products and services it provides and guarantee that these offerings are of exceptionally high quality (Lu et al., 2023).
Apple Inc.’s corporate-level strategy of diversification and vertical integration has generally enabled the business to grow and expand its customer base. This strategy has also helped Apple to reach a wider variety of consumers. The company has accomplished this goal by expanding the number of customers it serves. Adopting Apple Inc.’s diversification strategy has allowed the company to grow and increased the number of customers it serves. Apple, Inc. can keep complete control over the production and distribution of all its goods and services because it employs a strategy known as vertical integration. Toyota developed this strategy in the 1940s. As a result, Apple Inc. has been able to exert complete control over the products and services it provides and guarantee that these offerings are of exceptionally high quality.
Competitive Environment Analysis
Samsung is the corporation that represents the most significant competitive challenge for Apple Inc. A South Korean technology business known as Samsung produces and manufactures mobile devices such as cell phones, personal computers, and tablet computers and the software and services linked with these products. Samsung is the most significant competitor that Apple Inc. faces in the sector of information and communication technologies.
Both Apple Inc. and Samsung have adopted business strategies that significantly emphasize distinguishing themselves from their rivals and focusing their attention on fewer things. These two companies have each implemented a differentiation strategy, with the primary emphasis on providing unique and forward-thinking products and services to their target markets. Both companies focus on a minimal number of product categories, including mobile devices, desktop computers, and tablet PCs, to maximize their efficiency (Lu et al., 2023). These companies have, throughout the past few years, refocused their efforts on delivering various services, including streaming and payment services, among others.
Both Apple Inc. and Samsung focus on vertical integration in addition to variety in their corporate-level strategies, which is another resemblance between the approaches taken by the two firms. Both of these companies have put into action a strategy for diversification, which comprises expanding their operations to cover a greater variety of product classes and service options. This has been done in order to attract more customers. These companies have adopted the management strategy known as vertical integration, which indicates that they are in charge of both the production and distribution of their customers’ products and services (Lu et al., 2023).
Competitive Environment Conclusion
The outcomes of the study suggest that Apple Inc. has a better probability of becoming victorious over a more extended period. Apple Inc.’s strategies at both the business and the corporate level are more laser-focused and forward-thinking than those that Samsung employs in its operations. Apple Inc. has created a formidable brand that is instantly recognizable and exceptionally highly esteemed in nations worldwide. In addition, the products and services that Apple Inc. provides are supported by a loyal customer base that is willing to pay a premium for the products and services that Apple Inc. provides. Apple, Inc. can keep complete control over the production and distribution of all its goods and services because it employs a strategy known as vertical integration (Almeida et al., 2021). Toyota developed this strategy in the 1940s. As a result, Apple Inc. has been able to exert complete control over the products and services it provides and guarantee that these offerings are of exceptionally high quality.
Market Cycles
Apple Inc. and Samsung would each have access to a unique set of chances in the market for products with either a slow or a fast cycle. As a result of the importance it places on innovation and the strength of its brand, Apple Inc. would enjoy tremendous success in markets that operate on a more long cycle. The products and services that Apple Inc. provides are distinguishable from those of its competitors by an exceptionally high level of quality, design, and overall user experience. Apple Inc.’s brand is not only one of the most well-known and respected in the world, but it is also an essential contributor to the firm’s overall success. In addition, the products and services that Apple Inc. provides are supported by a loyal customer base that is willing to pay a premium for the products and services that Apple Inc. provides.
Samsung is in a solid position to attain tremendous success in markets with short product life cycles due to its dedication to efficient production and broad portfolio of goods and services. The products and services that Samsung provides are distinguished by having prices comparable to those of competitors and being widely accessible. In addition, the products and services that Samsung provides are backed by a vast distribution network, which enables them to be marketed in a variety of different marketplaces across the world (Almeida et al., 2021). In addition, the products and services that Samsung offers benefit from a diverse range of marketing and promotional activities that contribute to the overall development of the brand that the business has established.
Apple Inc. is more likely to achieve long-term success due to its emphasis on innovation, strong brand, and vertical integration approach. The products and services offered by Apple Inc. are distinguished by their high quality, design, and user experience. Apple Inc.’s brand is also one of the most powerful in the world and a vital factor in its success. Apple Inc.’s approach to vertical integration has enabled it to control the manufacture and distribution of its products and services, thereby ensuring their high quality. In contrast, Samsung’s business-level and corporate-level strategies emphasize cost-efficient production and various products and services (Tien, 2019). In addition to being supported by a vast distribution network, Samsung’s products and services are accessible in various markets. Apple Inc. would succeed tremendously in slow-cycle markets due to its emphasis on innovation and strong brand. Samsung would be more successful in fast-cycle markets due to its emphasis on cost-effective production and extensive product and service offering.
Sources
1. Almeida, M., Sousa, E., Rodrigues, C., Candeias, M. B., & Au-Yong-Oliveira, M. (2021). Samsung vs Apple: How Different Communication Strategies Affect Consumers in Portugal.
Administrative Sciences,
11(1), 19.
2.
https://en.wikipedia.org/wiki/Apple_Inc
.
3. Lu, W. M., Kweh, Q. L., Ting, I. W. K., & Ren, C. (2023). How does stakeholder engagement through environmental, social, and governance affect eco‐efficiency and profitability efficiency? Zooming into Apple Inc.’s counterparts.
Business Strategy and the Environment,
32(1), 587-
6
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4. Michael A. Hitt. (2020). Strategic Management: Concepts and Cases: Competitiveness and Globalization. 13th ed. Cengage Learning.
5. Tien, N. H. (2019). International distribution policy comparative analysis between Samsung and apple.
International journal of marketing management and sales research,
2020(1), 2.
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External and Internal Environments
Tyrell Wilson
BUS499 Business Administration Capstone
Dr. Brian C. Grizzell
February 13,2023
External and Internal Environments
The discussion in this paper will majorly focus on Apple company. Factors that influence the company from within. As well as the aspects that impact the company from the outside. These factors can impact the company’s performance. The most significant forces of competition for Apple will be evaluated, as well as providing predictions on how the company could improve its potential in addressing the forces. To comprehend the company attributes that influence daily operations and productivity, the most significant threats and opportunities, and the best approach to maximize Apple’s strengths and minimize its weaknesses.
General Environment
The general environment is also termed the macro-environment; it refers to the aspects that impact the performance and productivity of the company; these factors are beyond the company’s capacity to control. This section is going to discuss two segments that influence Apple company. The most significant segments are technology and social factors. These factors dictate whether the company encounters opportunities or limitations in the market.
Technology factors
External technological factors in Apple’s macro-environment provide opportunities for the company overall. Among the most important technical aspects to consider when evaluating various technological factors based on their impact on business conditions are: Adoption of cloud-based computing is increasing. Rising mobile market and advancing technological incorporation in enterprises. Other companies’ technological abilities are expanding.
The mobile market expansion offers Apple a chance to increase earnings.
However, the technological advancement of other businesses poses a risk to the organization since more fresh competitors could enter the market (Qiu, 2023). To achieve Apple Inc.’s aims and goals, it is essential to enhance business competencies so that the company may seize chances and protect itself from risks from rivals. Expanding the cloud platform can optimize the company’s revenue by providing cloud-computing services utilizing this potential and Apple’s support. Therefore, the chance to grow the firm by offering its technological products and solutions accessible to more consumers, particularly organizations, is presented by the external policy component of extending technology integration.
Social factors
This element draws attention to the socio-cultural and environmental aspects that affect customer anticipations and habits. In the case of Apple, several socio-cultural tendencies are essential in the global or macroenvironment: escalating use of mobile devices. Rising reliance on digital technologies.
The increased prevalence of mobile access presents a potential business opportunity for Apple Inc. This outside factor is tied to the growing desire for smartphones and tablets. The increasing reliance on digital technologies is a further sociocultural development that presents Apple with the potential to enhance sales of its products due to rising demand (Zeng, 2021). The company must deal with social criticism of its commercial methods in addition to these opportunities. These opinions can harm the company’s technology products’ reputation and customer confidence. These sociocultural aspects emphasize the significance of Apple Inc.’s CSR strategy. Clients, authorities, and other parties are satisfied with such an approach.
Five Forces of Competition
Forces in the competition refer to various factors that hinder a company’s profitability, which corresponds to slow growth and expansion of the companies in the industry. These factors are majorly categorized into two diverse classes. This section is going to analyze two forces among the five forces that are most significant to Apple company.
Competitive rivalry
Competitive rivalry determines the power of competing businesses and how they will ultimately affect one another. Companies like Google and Dell are Apple’s key competitors. As a result, the technology sector is subject to intense rivalry. The fierce rivalry among these companies is the cause of the industry’s intense competition. Since the items these companies offer are comparable, affordable shifting expenses make it easy for consumers to shift to other companies. Therefore, these outside variables combined make Apple’s competitive rivalry fierce. For Apple, it is crucial to innovate and consistently provide distinctive goods for its devoted consumers.
Apple also has a competitive edge thanks to how its products are made. The business has always prioritized giving customers experiences rather than just products. Each Apple product is designed to offer a better user experience than its rivals.
Bargaining power of buyers
This force illustrates how customers’ purchasing choices may affect the company. Owing to Apple’s situation, where there are limited individual customers, minimal shifting expenses, easy access to information, and excellent consumer devotion, consumers have a medium to a substantial degree of bargaining power. Apple offers its merchandise to many clients, which weakens the buyers individually (Chen et al., 2021). Consequently, buyers as a whole have significant bargaining power. Consumers can swap brands more easily thanks to lower shifting expenses, which gives consumers the power to pressure Apple and other rival firms. Data availability has made it simple for consumers to compare the products of competing businesses, making switching brands simple.
Future improvements
Enhancing the generic approach in broad differentiation can help Apple overcome its rivals’ competitive battle. This overarching strategy emphasizes crucial traits that distinguish the company’s modern tech offerings from those of competitors. Apple’s primary strategy of broad differentiation helps them stand out from the competition in the market.
Apple invests many resources in Research and development to produce exceptional, cutting-edge products to solve these problems and encourage customer loyalty.
Greatest External Threat
Increasing competition
Competitor threats for Apple range from supply chain disruptions to new companies being formed. Given that the competitors provide products similar to Apple’s product or offer.
Even though its brand is more well-known, Apple always faces risks from competitors. Firms like Samsung and Dell are competing with Apple in the technological sector. As a consequence, the technology sector is subject to intense rivalry. These big businesses, like Apple, have a ton of investing money. The best option for Apple to stay ahead of its rivals as competition heats up is to develop unique and efficient technologies and revise the prices to accommodate consumers across social classes.
Greatest Opportunity
Constant customer growth
Apple has controlled the technology sector for many years. They provide first-rate solutions and innovative technologies to enhance customer satisfaction. Their consumer retention rate of 92 percent is astounding. There will constantly be opportunities for Apple to find new customers and establish new business relationships because of the influence of the internet. Due to its significant client expansion, the company currently has the opportunity to increase sales volumes through vigorous marketing, especially for mobile products.
Strengths and Weaknesses
Apple’s internal elements, unique to the conditions within the business structure and its technical capacity, allow it to combat shortcomings, seize advantages, and endure challenges in its corporate technological environment (Van De Vliert, 2021). In this instance, Apple Inc.’s most prominent advantages were its excellent brand recognition as one of the most valuable in the world, its large profit margins due to expensive charging, and its efficient, swift creative procedures relying on a long record of technological advancement. Apple needs to improve technology, product growth, and marketing. The three most significant limitations of the Apple corporation are its reliance on sales in high-end market sectors, its restricted delivery channel, and its premium selling costs.
Strategy
By employing these abilities, the company can benefit from opportunities like expanding its customer products supply chain. The company may also successfully develop and launch new and distinctive tech solutions by leveraging its strong brand reputation and speedy, creative processes. Maintain the company’s quick-thinking, competitive approach to product development. Technological advancement has lessened the negative impacts of copying (Podolny & Hansen, 2020). It is also suggested that Apple boost production procedure automation and support contract manufacturers’ automation to counter rising labor costs. More stores should be associated to expand the market presence for the firm’s consumer electronics products.
Resources, Capabilities, and Core Competencies
As an international technology behemoth, Apple has access to resources such as patents, staff, a leadership staff, a well-known brand name, a devoted consumer base, and a solid economic and technical basis. The capacity of a company to adapt to the quickly changing business environment through the integration, development, and reconfiguration of internal and external competencies is one of Apple’s capabilities. Apple’s main fundamental competency is innovation. A few examples of the innovative and unique products they have produced in the past include the iPhone, iPad, Apple TV, and Apple Watch.
Sources
Chen, X., Liu, Y., & Gong, H. (2021). Apple Inc. Strategic Marketing Analysis and Evaluation. In
2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (pp. 3053–3061). Atlantis Press.
10.2991/assehr.k.211209.499
Podolny, J. M., & Hansen, M. T. (2020). How Apple is organized for innovation.
Harvard Business Review,
98(6), 86-95. Retrieved from: https://empowerment.ee/wp-content/uploads/2021/03/How-Apple-Is-Organized-for-Innovation
Qiu, H. (2023). Analysis of Apple Inc’s Business Model Based on the SWOT Model and Financial Ratios. doi.org/10.2991/978-94-6463-098-5
Van De Vliert, D. (2021). Apple iPhone: a market case study.
MacEwan University Student eJournal,
5(1).
https://doi.org/10.31542/muse.v5i1.2010
Zeng, L. (2021). An Analysis of Apple’s Internationalization Strategy.
International Journal of Frontiers in Sociology,
3(17). DOI: 10.25236/IJFS.2021.031716
>
Week 3 – Strategic Management and Strategic Competitiveness Assignment
Introduction
Tyrell Wilson
Strayer University
BUS499 Business Administration Capstone
Dr. Gardner
January 23,2023
Week 3 – Strategic Management and Strategic Competitiveness Assignment
Introduction
The state of technology is one that is always evolving and will remain so for a considerable amount of time in the future. Jumping from one product to another in order to satiate their demands for work and amusement is a common practice among many people all over the globe. These individuals will do all in their power to stay current with the most recent developments in the field of technology. Apple’s innovative thinkers have been responsible for the development of a wide variety of different kinds of technologies that are now on the market. Most of Apple’s innovations have been utilized and altered by other firms in order to develop with comparable ones for their goods as well as their audiences. Apple is often credited with being the source of many of these concepts (Apple Press Info, 2016). Apple has emerged as one of the most influential companies in the development of modern technology. Even if the company does not end up being the most successful in the market, it will continue to set the standard for many years to come.
Globalization
The global economy is becoming increasingly interconnected as a result of the free flow of goods, services, people, expertise, and opinions across national frontiers made possible by recent technological advancements. These advancements have created a level playing field and made it possible for everyone to partake in global commerce on an equal ground. The world economy and technologies, in particular fast technological progress, have been altered as a result of globalization, which has generated two key drivers of hypercompetitive settings and the makeup of today’s competitive industry, both of which are dissolving industry borders. The Macintosh personal computer was first released by Apple Inc. in 1984, and this marked the beginning of the company’s contribution to the breakthrough in personal technology.
Technology
Apple Inc. is now the most innovative company in the world thanks to its Mac computers, iPad, iPhone, Apple TV products and Apple Watch. Additionally, Apple Inc. provides access to four distinct software platforms. 1) Watch OS 2) TVs tvOS 3) IOS and 4) OS X, all of which deliver a satisfying experience among all Apple products and empower customers with ground-breaking services like as the Apple Music, App Store, iCloud, and Apple Pay (Marty. 2020). The dedication of Apple personnel to making the finest products and to transforming the world to a better state than they found it has resulted in record-setting quarters and continues to fuel amazing employment growth. Apple is to thank for the creation of employment in several regions, including the US, China, and Europe. Over $40 billion has been spent by customers from across the globe on applications for Apple products such as the Mac, iPhone, iPad, Apple TV, and Apple Watch. These customers also like using these apps. App Store categories had the greatest success with their offerings in the gaming, social media networks, and leisure categories. The introduction of the brand-new Apple Watch and the Apple Tv is now changing the way that consumers consume content via their televisions and giving critical data on Apple’s most personal gadget to date, the Apple Watch (Marty. 2020).
Industrial Organization Resource-Based Model
Vision
Apple has a significant chance to boost its income by implementing the industrial organization and resource-based models into its business. Apple’s ability to maintain its market dominance while also maintaining above-average profits is made possible by an economic model known as the industrial organization model. Because of their knowledge of the competitive environment, industry practices, strategy creation, assets and talents, plan execution, and excellent return, the leadership team is able to optimize earnings and keep the organization on its path of further expansion.
According to this concept, resources are believed to be very important for the success of a company. In order to maintain a competitive edge over time, it is necessary to have access to the appropriate resources. They need to keep investing in development and research so that they can come up with novel technologies and apps if they want to enhance customer loyalty to their brand. Market leaders that are able to maintain their advantage over their rivals will have a better chance of remaining competitive. Apple has a significant market share since it is the industry standard bearer in the field of technology. Their marketing and promotion techniques have, on a global scale, raised awareness of their goods and technologies, as well as demand for those things (Marty. 2020).
Mission
To provide its clients with the very best user experience possible by developing cutting-edge hardware, software, and service offerings.” This is Apple’s mission statement, which was published in the firm’s 2018 annual report by Tim Cook, the firm’s existing Chief Executive Officer. Apple underlines in its mission statement that it was founded in order to provide its customers with the highest level of service that is humanly feasible. The firm lays forth its plans for achieving this objective as a component of the mission statement that it has created. The firm, in accordance with what is mentioned in its mission statement, defines its present activities and how they assist it in meeting the requirements of its customers (Hitt, 2019).
Despite the rapid pace at which technology advancements may occur over the course of time, Apple has made it very apparent that the primary goal of the company is to effect good change via innovation. The following four components are included in this declaration of mission: Top-quality goods, the best possible user experience, making people’s lives better, and giving the public more agency is some of our goals.
Stakeholders
Apple’s success may be partially attributed to the company’s commitment to both corporate social responsibility (CSR) and the happiness of its stakeholders. The expectations of various stakeholders have an effect on corporate social responsibility, and those expectations are then interpreted as different organizational social duties. Stakeholders at Apple have a tremendous impact on both the perception of Apple’s consumers and the company’s sales income. Because Apple’s brand continues to maintain a high value, the company’s plans and policies successfully take stakeholders into consideration (Andrew, 2017). The organization is in a position to meet the concerns of its stakeholders about the environment as a result of having a policy on sustainable sourcing. Apple takes a comprehensive and professional approach to addressing the concerns of business stakeholder groups that are important to the company. Apple is compelled to make advancements as a consequence of the need to cater to the needs of the many stakeholder groups (William, 2019). Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization. 13th ed. Cengage Learning.
References
Andrew Thompson. January 29, 2017. Apple Inc. Stakeholders: A CSR Analysis. https://panmore.com/apple-inc-stakeholders-csr-analysis#:~:text=Stakeholder%20groups %20impose%20demands%20that%20translate%20to%20corporate, in%20terms%20of %20customer%20perception%20and%20sales%20revenues.
Apple Press Info (January 6, 2016). Record-breaking Holiday Season for the App Store: App Store Has Now Paid Developers Nearly $40B and Continues to Drive Job Growth. Retrieved from https://www.apple.com/pr/library/2016/01/06Record-Breaking-Holiday
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2019). Strategic Management: Concepts and Cases: Competitiveness and Globalization (13th ed.). Cengage Learning US. https://strayer.vitalsource.com/books/9780357125854
Lu, W. M., Kweh, Q. L., Ting, I. W. K., & Ren, C. How does stakeholder engagement through environmental, social, and governance affect eco‐efficiency and profitability efficiency? Zooming into Apple Inc.’s counterparts. Business Strategy and the Environment.
Marty Swant. July 27, 2020. Apple, Microsoft, And Other Tech Giants Top Forbes’ 2020 Most Valuable Brands List. https://www.forbes.com/sites/martyswant/2020/07/27/applemicrosoft-and-other-tech-giants-top-forbes-2020-most-valuable-brands-list/? sh=7d78dfe23ada.
William Diener, K., & Small, E. (2019). # MeToo and lessons in stakeholder responsibility. Business and Society Review, 124(4), 449-465.
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