Pure Swing Golf, Inc., manufactures and sells a full line of golf equipment including clubs, golf balls, leisurewear, and ancillary equipment (bags, rain gear, towels, etc.). The company competes in a highly competitive and fast-paced industry against better-known competitors such as Nike, Taylor Made, Titleist, PING, Calloway, and Cleveland. Among the keys to success in this industry are the continuous introduction of new club models, innovative engineering and design, and speed to market. As a smaller company trying to stay abreast of stronger competitors, Pure swing places great emphasis on the project management process to remain profitable. At any time, the company will have more than
35 project teams developing new ideas across the entire product range. Pure swing prefers to find promising engineers from within the organization and promote them to project managers. It feels that these individuals, having learned the company’s philosophy of competitive success, are best equipped to run new product introduction projects. For years Pure Swing relied on volunteers to move into project management, but lately, it has realized that this ad hoc method for finding and encouraging
project managers is not sufficient. The failure rate for these project manager volunteers is over 40%, too high for a company of Pure Swing’s size. With such steady turnover among the volunteers, successful managers must pick up the slack, and they often manage five or six projects simultaneously. Top management, worried about burnout among these high-performing project managers, has decided that the firm must develop a coordinated program for finding new project managers,
including creating a career path in project management within the organization.
Questions
1. Imagine you are a human resource professional at Pure Swing who has been assigned to develop
a program for recruiting new project managers. Design a job description for the position.
2. What qualities and personal characteristics support a higher likelihood of success as a project
manager?
3. What qualities and personal characteristics would make it difficult to be a successful project
manager?
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