Week Two Assignment – Case Study (PLO4,7)
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Finding the Right Mix! Please read and analyze the case entitled “Finding the Right Mix” on page 61 in the Fortenberry Text. Then, write a 3 to 5 page document include the following: · Brief overview of the case · Perform a SWOT analysis based on the case study content · Identify the MAIN problems or strategic issues based of the SWOT analysis · Using strategic planning and marketing research tools, explain how you would address the issues |
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