I need to write a research proposal about “The Role of Sports Influencers in The United States And Saudi Arabia on Instagram”.
also i added some extra sources to use at the end of the problem statement “sp” file.
instructions:
Overview:
The Research Proposal assignment is the culminating assignment for this course. You are
expected to incorporate, as appropriate, work begun with your Problem Statement into a written,
final Research Proposal. Additionally, you will also make a 5-minute Proposal Presentation to
the class. A maximum of 40 points may be earned for your research proposal (35 points) and
presentation (5 points).
Research Proposal Steps:
1) Detailed instructions on preparing the proposal are provided in the Research Proposal
Template attached, including expectations on content as well as formatting, citing, etc. This is an
extensively detailed template (available in MSWord). Be sure to review the template in its
entirety before you prepare your final proposal. You are encouraged to use the Word document
as it allows you to enter your text directly into the document, utilizing the formatting (e.g.,
running header, headings, and subheadings) already present. Your finished Research Proposal
should be 10-15 pages, excluding references.
2) Your proposal will be evaluated based on: 1) your organization of ideas (structure and
reasoning); 2) analysis and synthesis of previous research; 3) content of proposed research
(including questions and/or hypothesis, purpose, data collection and analysis procedures, and
limitations to design); 4) overall writing; and 5) compliance with assignment instructions, both as
expressed here and in the Research Proposal Template. Be aware: Points may also be deducted
for lack of organization, grammatical and/or spelling errors, formatting, and citation errors,
and/or failure to comply with assignment instructions, and/or failure to respond to feedback
provided when completing any earlier assignments.
For the presentation 10 slides max:
a. Title Slide (1 slide): topic and name
b. Introduction (2-3 Slides): Briefly introduce: (1) the general problem area; (2) conceptual
framework and/or selected literature sources providing support and/or indicating gaps in the
problem area; (3) research questions and/or hypothesis; (4) and your intended contribution; that
is, the “so what” questions (e.g. enhancing understanding of phenomenon under investigation;
extending findings from previous research etc.).
c. Method (1-3 slides): Provide a brief overview of research method, including
participants, setting(s); planned data collection and analysis procedures; and select
limitations.
d. Discussion: (1-2 slides): Conclude by briefly making a final case (that is, strong
justification) for your proposal.
The Role Of Sports Influencers Advertising In The United States and Saudi Arabia
It is a common occurrence for an athlete, who becomes a sporting celebrity, to get
endorsements for products and services from various companies. These athletes are seen as
public figures, and some can influence the customer decision when it comes to purchasing
certain products or services. They have a significant role in helping target demographics identify
with certain brands and use their influence as advertisers’ targets. Since athletes’ influencers
advertising is a reliable source speaking to them and someone they can rely on, their views are
altered (Ford, 2022). These adverts evoke favorable ideas in people’s imaginations and compel
them to visit a game. They feel that sports are an integral part of their identity and want to
continue to follow the teams to be a part of the community and culture. By developing
commercials and campaigns that are more concise and to the point, sports marketing is now
improving its appearance (Thorpe, 2017).
Social media use has become a typical part of our everyday lives. The favorable
sentiment and engagement that viewers have when sports teams promote their individual players
or significant characters improves. However, that sporting is one of the biggest industries today,
generating revenues in millions and billions of dollars. In 2021, for example, the sports industry
generated an approximate $354.96 billion, recording an annual growth rate of 39.9%.
A 34% growth from 2019 to 2020 has been seen in the Middle East, where there have
already been just over 1400 news pieces and over 1,500 social media mention of “influencers” in
the United Arab Emirates (UAE) and Saudi Arabia alone. More individuals in these two areas
have recently been discussing influencers and their rise (Alwafi, 2022). The same principles
apply both abroad and in Saudi Arabia. In Saudi Arabia, nowadays, social media is being used
every day by more than 82% of the population. After that, the research will let us to explore the
2022 KSA Social Media Statistics in more detail to understand how much social media has
impacted people’s life (Alruwaili & Ku, 2020). In the United States, Customers frequently view
social media marketing brand generated advertising hence a personal extension of a brand. Super
Bowl for example leverages a number of celebrities, with the recent one being Rihanna. As a
result, it is necessary to ascertain and establish the influences of these influencers on the sporting
industry (Truhlar,2020). The other example is the Saudi Pro League, which imports mostly
foreign talent and requires heavy marketing campaigns to build a local following. In both cases,
sponsorships from domestic and global brands have been significant in granting access to players
for publicity purposes while also lifting those brands higher into that famed athlete endorsement
pedestal. On the other hand, influencer marketing uses “social capital” to target a specific
customer segment (Watkins,2014). Modern society has become so ingrained with social media
influencers that it is impacting professional decisions: According to a new survey by LEGO,
American children at the ages of 8 and 12 are three times more likely to desire to be YouTube
stars (29%) than other careers such as astronauts (11%) in the future (Escobar, 2018). More than
five billion publications reference social media marketing, according to a Google search.
82% of Americans are active on social media platforms. In Saudi, the rate is 82.3%.
In this paper, the role of sports influencers in advertising in the United States and Saudi Arabia
will be review the use of influencers in sports advertising specifically will be examined and
evaluated, the effectiveness or ineffectiveness of this marketing strategy. This study purposes at
examining the role of sporting influencers in advertising in the United States and Saudi Arabia. It
attempts to measure the role of sporting influencers in terms of the contributions and impacts
they have on the sporting industry. The dependent and independent variable, in this case, is
sporting influencers advertising in the United States and Saudi Arabia, respectively. The research
that will be conducted in this area will establish the relationship between advertising and
sporting, highlighting how these two factors influence each other. Special consideration will be
given to the impacts advertising with influencers has on the sporting industry’s growth,
development, and expansion. In this case, how or in which ways does the sporting industry
benefit from these advertisements. How does Rihanna’s appearance in Super Bowl influence its
popularity, the number of people following the games, or the revenue and profits generated.
References
Alruwaili, T., & Ku, H. Y. (2020). Saudi Female International College Students’ Self-Identities
Through the Use of Social Media in the United States. Journal of International Students,
10(3), 629-645.
Alwafi, H., Alwafi, R., Naser, A. Y., Samannodi, M., Aboraya, D., Salawati, E., … & Almatrafi,
M. (2022). The Impact of Social Media Influencers on Food Consumption in Saudi Arabia,
a Cross-Sectional Web-Based Survey. Journal of Multidisciplinary Healthcare, 15, 21292139.
Dalibor Truhlar. (2020, February 3). 10 Best Super Bowl Commercials 2020 [Video]. YouTube.
Retrieved October 24, 2022, from https://www.youtube.com/watch?v=OQmhLOFbRQw
Escobar-Viera, C. G., Shensa, A., Bowman, N. D., Sidani, J. E., Knight, J., James, A. E., &
Primack, B. A. (2018). Passive and active social media use and depressive symptoms
among United States adults. Cyberpsychology, Behavior, and Social Networking, 21(7),
437-443.
Ford, J. B. (2022). Advertising Message Impact on Consumers: How to Enhance Positive Affect.
Journal of Advertising Research, 62(1), 1-2.
Thorpe, H. (2017). Action Sports, Social Media, and New Technologies: Towards a Research
Agenda. Communication & Sport, 5(5), 554–578.
Watkins, B. (2014). An Integrated Approach to Sports Branding: Examining the Influence of
Social Media on Brand Outcomes. International Journal of Integrated Marketing
Communications, 6(2), 30–40.
Extra sources:
https://www.tandfonline.com/doi/full/10.1080/23311975.2021.1957073
https://www.tandfonline.com/doi/full/10.1080/17430437.2020.1819695?casa_token=7cpP97Tph68AA
AAA%3Ax0WbHtBubjo5guuW7PJpUWbkKYFYwfrUV-lZk_dp_I7UMokZQh21KpXPmSSDNuYif1qd8EqPcGhBg
https://www.sciencedirect.com/science/article/abs/pii/S1441352314000904
https://www.mdpi.com/2076-0760/9/10/169
https://journals.sagepub.com/doi/full/10.1177/2167479517740343
https://www.taylorfrancis.com/chapters/edit/10.4324/9781003270041-8/sport-marketing-socialmedia-strategies-deniz-zeren-ismail-erkan-fulya-acikgoz
https://d1wqtxts1xzle7.cloudfront.net/65775411/IJM_11_07_105-with-cover-pagev2.pdf?Expires=1668901525&Signature=LDCVQCEJnYWO0gIAOaL46qsdwGRi2YEesjapjpJEQKeR~k7PMMyT8R1yoZEXdHxh2RVtM0fVjYB6hkQ5XIYDuAoF0bHXdvk0Eqa4Tm7ig6MWwKCykvFDw3YVEEdYkgrLHHkrm847TPMMPiFTj1nt3rSBa8~H4xBzXweUsl1QtqvbgspdxeONwbCr1e~CvqFGLOyrEV~ZHygD6CqedP4Hk-2d7xwF2ce6Node9Yi7ZaMVrQstaw52Hq0iZPq8PqTHDbO9QGVeHMYlQz0YT~vsJHtgxuVUFYnfU3nY4fDfB2LklGoZLE487oIk
jEMRfuYVyer39vFE0buRX3y0nQ__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA
https://dl.acm.org/doi/pdf/10.1145/953460.953514?casa_token=kZXuSKdflmoAAAAA:Wmgte0vpGXww3xzvY1LDxbFvwjaCqEyqYBpYDbB3r27GBHAPz2jDP20jyZPVwZpwXsjoYHW63Eimw
https://www.tandfonline.com/doi/full/10.1080/23311975.2021.1957073
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