Competency
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You are a Senior External Relations Executive for T. Edward Inc., a global textile company. The company manufactures natural and synthetic materials for a variety of products used by several large companies known worldwide. T. Edward Inc. has recently come under public scrutiny for a tragedy in one of their manufacturing plants located in Indonesia. The manufacturing facility collapsed on workers, trapping many and killing several employees. Officials report that the building collapsed under pressure from an unusually heavy rainy season in that area. However, the public is claiming poor working conditions at the manufacturing plant.
With stakeholders and shareholders in conflict, the shareholders bring in a new CEO to help create a new brand image for T. Edward Inc. As a Senior External Relations Executive, the new CEO has asked you for input via a Presentation to the Board of Directors. You will need to review the areas of value chain management, leadership principles, financial decision-making, data-driven strategies, innovation, and entrepreneurship, as well as sustainability for a competitive edge as part of the Corporate Rebranding Project.
Instructions
In Microsoft PowerPoint, create a Presentation, including speaker notes, for the CEO and Board of Directors with your findings in the following areas:
NOTE – Be sure the documents display proper grammar, spelling, punctuation, and sentence structure.
1
Title of Paper
Your Name
Rasmussen University
COURSE#: Course Title
Professor’s Name
Assignment Due Date
2
Title of Paper
A basic research paper consists of an introduction, body, and conclusion. The introductory
paragraph presents the topic of the paper and typically summarizes the main points and ends with a
thesis. The body of the paper covers the main points and normally includes citations to sources that
support the author’s claims and information. Papers should end with a conclusion. Conclusions normally
summarize the main points that were addressed, without introducing new content.
Example of Level 1 Heading
Not all papers require Level 1 or Level 2 headings or both, but we have included them as a visual
example. Remember to change this template so its information applies to you and to your classes. Keep
the paragraphs indented and double spaced; do not switch to block paragraphing.
Example of Level 2 Heading
Remember that you should delete the “Example of Level 2 Heading” if it does not apply to your
assignment. The final portion of the paper is the references list, which you can find on the last page of
this template. The references list gives complete information about all the sources that are cited in the
paper. For Rasmussen papers, the references list follows APA formatting rules.
Please see the LLS video on how to adjust this template before using for an assignment at
http://rasmussen.libanswers.com/faq/140225. It also explains how this document can be saved as a
Word template so that it may be used repeatedly.
3
References
Author’s Last Name, First initial. Middle initial. (Year). Title of article. Journal Title, Volume Number(Issue
number), Page numbers.
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Formatting
Title Page
Citation
Outline
