Chapter 4 Assignment
Please answer these questions to the best of your ability using the information that you gathered
from reading the chapter, along with information from your own work experience. Please do not
copy and paste.
1. Please watch the following videos on Walmart and Amazon (also listed in the content section).
Walmart: https://www.youtube.com/watch?v=c_dxWKQxjIs
Walmart Values list: https://careers.walmart.com/values
Amazon: https://www.youtube.com/watch?v=D0VeVzcal9w
Amazon Values list: https://www.amazon.jobs/en/principles
What are some of the similarities and differences you see between these two companies solely based on
their listed core values? After watching the Walmart and Amazon videos, describe the fundamental
differences between the two organizational cultures, as well as similarities. Why do you think the
differences exist, and how would you describe these in terms of the information in section 4.3
(“Organization Design”) and the Environment pictured in section 4.2? E.g., because Amazon is completely
online, technology and speed are critical to their business model and to improving the customer
experience.
2. Please explain the general differences in company culture at Walmart and Amazon based on the
information that you discovered when answering question 1. Why do you think these differences
exist? A cultural difference is that Walmart (from the video) appears to focus on the internal
environment and the employees. In his message the CEO reiterates the value of respect for the
Walmart employee. The former CEO, Sam Walton, used stories and “heroes” to describe the
expectations for behavior. This message was explicitly stated in the message from Walmart, but not in
the message from Amazon; see Inside Amazon: Wrestling Ideas in a Bruising Workplace Culture. Sam
Walton rode with his truck drivers, he knew their issues. A strong people centered culture determines
whether employees want to stay at the company, and how happy they are. In addition, the Walmart
value of integrity implies consistency in how they treat other people, both internal and external
customers. In a people centered firm, your employees are your first ministry. Who do you think are
happier: Walmart or Amazon employees? Amazon’s values relentless focus on the customer (the
external environment) and on using technology to improve the service, absent focus on the people
who are producing the results.
https://careers.walmart.com/values
https://www.amazon.jobs/en/principles
https://www.amazon.jobs/en/principles
https://www.amazon.jobs/en/principles
3. Do you think that it’s better to have a shorter set of company values that may be easier to relay to
employees or a longer set of values that is more comprehensive? Please explain. According to
Harvard Business Review, it’s not how many values a company has, but how meaningful they are:
see the Harvard Business Review article, Make Your Values Mean Something.
Bureaucratic organizations may have a longer set of values, but they may not necessarily communicate
more information to the employees and to consumers. Walmart values are short, but you get a sense
that the company values both the employees and the customers and wishes to improve the
experience for both.
https://hbr.org/2002/07/make-your-values-mean-something
After watching the Walmart and Amazon videos, describe the fundamental differences between the two
organizational cultures, as well as similarities. Why do you think the differences exist, and how would you
describe these in terms of the information in section 4.3 (“Organization Design”) and the Environment
pictured in section 4.2? E.g., because Amazon is completely online, technology and speed are critical to
their business model and to improving the customer experience.
A cultural difference is that Walmart (from the video) appears to focus on the internal environment and
the employees. In his message the CEO reiterates the value of respect for the Walmart employee. The
former CEO, Sam Walton, used stories and “heroes” to describe the expectations for behavior. This
message was explicitly stated in the message from Walmart, but not in the message from Amazon; see
Inside Amazon: Wrestling Ideas in a Bruising Workplace Culture.
Sam Walton rode with his truck drivers, he knew their issues. A strong people centered culture determines
whether employees want to stay at the company, and how happy they are. In addition, the Walmart value
of integrity implies consistency in how they treat other people, both internal and external customers. In a
people centered firm, your employees are your first ministry. Who do you think are happier: Walmart or
Amazon employees?
Amazon’s values relentless focus on the customer (the external environment) and on using technology to
improve the service, absent focus on the people who are producing the results.
In questions #3, would you implement a shorter set of company values, or a longer one? Bureaucratic
organizations may have a longer set of values, but they may not necessarily communicate more
information to the employees and to consumers. According to Harvard Business Review, it’s not how many
values a company has, but how meaningful they are: see the Harvard Business Review article, Make Your
Values Mean Something. Walmart values are short, but you get a sense that the company values both the
employees and the customers and wishes to improve the experience for both.
See the attached Chapter #4 Assignment Example in the dropbox and the Chapter #4 Assignment rubric
https://hbr.org/2002/07/make-your-values-mean-something
https://hbr.org/2002/07/make-your-values-mean-something
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