Consider a purchase decision you made using
cognitive decision making.
Copy and paste the bulleted outline below into your post. Keep the headings (Problem Recognition, Information Search, etc) but delete the questions. Write in full sentences.
Within your post, cite your sources like this (1). If you have more than one source, the next one looks like this (2), and so on (3). At the end of your post, provide a References section with links to the sources.
· Problem Recognition:
· What circumstances led you to recognize the problem? The more detail you offer, the better we can place ourselves in your shoes. Define problem recognition within your response.
· Information Search:
· What internal information did you already have? How did you acquire that information?
· What additional information did you have to acquire via external search?
· How did you go about that external search?
· Evaluation of Alternatives:
· What options were in your evoked set? (p52) Define evoked set within your explanation.
· What options made it to your consideration set? (p52) Define consideration set within your explanation.
· What evaluative criteria did you use to judge the merits of your options? (p55) Define evaluative criteria within your explanation.
· Product Choice
· Which option did you choose and why?
· Postpurchase Evaluation:
· Did the product meet or exceed your expectations? Explain why this matters. (p58)
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Formatting
Title Page
Citation
Outline
