Copy and paste the bulleted list below into your response. Use your text AND external research to formulate your thoughtful response. Write in full sentences. Cite sources like this(1) and this (2). Use language and concepts befitting your status as a business student. Include a References Section.
Identify an example of successful social media marketing that enabled a firm to achieve a business goal. In your initial one- to two-paragraph post, provide us with
· Firm Name
· Brief overview of firm products/target market
· Time frame for activity (if ongoing, when did it begin?)
· Why the firm undertook the activity
· What business goal the firm wished to achieve
· How success was measured (KPIs, metrics)
· What social media sites they used and why
· The URL(s) for sources that inform your post. Social Media Examiner, Hootsuite, HubSpot, Social Media Today, Social Media Examiner, and Sprout Social are good resources.
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