discussion 2

WEEK 3 WITH FEEDBACK , WEEK 4, AND THE TEMPLATE FOR THIS ASSIGNMENT WILL BE ATTACHED!!!!!!!!

Reminders

• Your company, whether it’s a startup you created or one based on the snack food company scenario, will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year.

• Section 1: Marketing Plan and Sales Strategy

In MS Word, write the 3 page marketing plan and sales strategy section of your business plan, in which you:

1. Revise the company’s target market based on the feedback received in the Week 3 (WILL BE ATTACHED)

   Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description.

2. Assess your chosen company’s market competition.

• When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca Cola’s fruit juice product? Or its cola product?
• Be sure to detail your plan to differentiate yourself from the competition.

1. Outline the company’s value proposition and create a marketing slogan/tagline for the product.

   The value proposition tells your customers why they want to do business with you.
   You need to know what message you want to convey in your marketing slogan before selecting the marketing vehicles in the next step.

2. Specify the marketing vehicles you will use to build your chosen company’s brand and justify the key reasons they will be effective.

   Marketing vehicles are ways to promote your product. Examples include social media, sponsored events, trade shows, and sampling. You will use a combination of these tactics.
   Planning to use online marketing tactics? Consult the “Online Marketing Tactics” worksheet on page 177 of your textbook to guide your response.

Formatting

• You must include headings in your paper for each major topic.
• Include a cover page 
• Include a source list page. 

  Note: There is no minimum requirement for the number of resources used in this assignment.

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[removed]

MARKETING VEHICLES TABLE

Student Name:

Academic Affiliation:

Running Head: MARKETING VEHICLES TABLE 2

MARKETING VEHICLES TABLE 2

Date:

Marketing Vehicle

s Table

$600 per month.

$1,000 per month.

Marketing vehicles are tools used in advertising to the target audience. The channels above will be used by Yummy-Yummy limited to ensure clients get the best quality services (Tien, 2019). These channels will also ensure the organization grows in terms of customer base. The marketing vehicle with the highest expense is search engine optimization. Email marketing is the marketing vehicle with the least expenditure.

References

Tien, N. H. (2019). Customization and Standardization of the Business Strategy of Foreign Enterprises in Vietnam: The McDonald’s case and the fast-food sector. 
International journal of research in marketing management and sales, 
1(2), 44-50.

Running Head:

YUMMY-YUMMY

2

YUMMY-YUMMY 2

YUMMY-YUMMY

Business Description

Yummy-Yummy incorporation is a fast-food business that will be set up across the USA. The company will deal with organic products that will be prepared and sold in the fast-food centers in the country. Yummy-Yummy will be classified under the fast-food and retail business.

Demographic Description

Users of the organic products produced and sold in the Yummy-Yummy corporation are young adults aged 25-34. These young adults will be working, and the expected salary range is between $35,000 and $55,000 per year. The fast-food business will also target students undertaking their master’s program.

Geographic Description

Yummy-Yummy Corporation will be set up in Sacramento, California, as there are many top-ranked institutions. Moreover, there are a lot of working-class people in the State.

Lifestyle Description

The majority of the clients are students and medium-class persons who will want to have organic foods and stay healthy in their busy schedules. Most of my clients will go swimming, skiing, and play many sporting activities as some will remain in their houses, read books, and watch movies. These people will need a meal during their break, and Yummy-Yummy products will make them feel relaxed and filled.

Psychographic Descriptions

My target market is mainly trendsetters and fun-seeking. These young adults will want to venture into several ideas, look at different foods, and see which of the products is good for them. These people will want to try out everything.

Purchasing Patterns

Most of the products will be sold from midday till early evening hours. This is the period with some people working while others are in school.

Buying Sensitivities Description

The target market will look at several components. They will major on the price, quality and care they receive. These young people will always want to feel welcome in the place.

Feedback

I enjoy reading about your business idea. I love the concept. As I was reading a few questions came to mind. Your target audience are working young adults aged 25-34 with a salary range $35,000-$55,000. When I shop at my local grocery store, the organic products cost significantly more than the non-organic. Especially since inflation has caused an increase in all products. Have you started thinking about suppliers and where you are going to purchase your products from? How are you going to keep your prices at a level that will attract young adults in the targeted salary ranges? According to the “Organic Produce Performance” report for the 2nd quarter of 2022, organic produce increased in dollars but dropped in volume. (1).

I look forward to continue to see how your business plan evolves. The article and report reference below maybe a good source for you to use in the future.

Source

·

1.

https://www.organicproducenetwork.com/amass/doc-get-pub/document/35/OPN%20Quarterly%20Report%20Q2%202022

2.

https://www.supermarketnews.com/consumer-trends/organic-fresh-produce-feels-double-edged-sword-inflation

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