Saudi Electronic University
College of Administrative and Financial Sciences
ECOM101 – E-commerce
E-commerce Project (Part B)
2022/2023
Submission: Thursday 25th May – 15 Marks
Requirement:
This is a continuous activity for part A, keep working on the same website you have chosen in part
A. In this project, you are required to evaluate one of the websites below based on what you learn
from this course and your perspective. The evaluation will cover the different aspects of ECommerce such as business idea, website design, marketing, security … etc.
The following questions require critical thinking to be answered successfully. The answers to these
questions will drive the ways of improvement of the current e-commerce business.
1. Site Design 3 marks
▪ Evaluate (with explanation) the website design focusing on the eight most important
factors in successful e-commerce site design (ease of use, ease of purchase, simple
graphics … etc.) Table 3.11 (Refer to Chapter 3 – Page 212 in the book and/or Slide
43). You are required to evaluate each factor and provide screenshots with explanation.
– Discuss possible suggestions to improve the site design.
2. eCommerce software and plugins 3 marks
▪ Explain the different types of software and plugins used on the website to perform the
following functionalities:
a. Online catalog and price and product databases
b. Shopping cart
c. Credit card processing
d. Registration (Sign Up)/ Login form
e. Inventory Management Software (Stock Level)
f. Discount coupons and Automated vat calculations
▪
Provide screenshots with explanation.
– What can be done to improve the software and plugins to the selected online store?
3. Payment and Security 3 marks
▪ What are the methods of payment available in the online store? (Refer to your book: page
295-296) Provide screenshots with explanation.
– What other methods can be added? Explain why?
▪
Explain the different types of security measures added to secure the selected E-commerce
website and to secure the online transactions.
a. A two-factor authentication (Login and Payment)
b. SSL certificate
c. HTTPS
d. Passwords
–
▪
What other technologies can be added? Explain why?
What is the current privacy policy of the online store? Outline how the information is
collected and used?
– What can be added to the privacy policy? Explain why?
4. Categorize marketing and advertising strategy and method. 2 marks
▪ Explain the current marketing strategies of the business including:
a. Search Engine Optimization (Provide screenshots with explanation)
▪
Rankings in SEO
b. Paid search Provide screenshots with explanation.
c. Social media marketing strategies (Provide screenshots with explanation)
d. Offline strategies and Email marketing strategies
–
What can be done to improve the marketing aspects of the business?
5. eCommerce benchmarking (Know your competitors). 3 marks
▪ Choose a website of one competitor in the same industry (locally or globally):
a. Compare it with your chosen company’s site. Indicate why the competitor’s website is
better or worse than the chosen company’s website. Provide screenshots with
explanation.
1. Homepage
2. Navigation
3. Site layout
4. On-site search
5. Product info
6. Product Filtering
7. Images
8. User reviews
9. Cart & Checkout
10. Order confirmation
– What can be done by learning from your competitor’s experience?
6. Conclude your report. 1 mark
▪ Summarize the above points and include your recommendation to improve the e-commerce
business.
Project Submission:
Submission
Due Date
Point Covered
Marks
Part B
Thursday 25th May
All
15
Guidelines for the assignment:
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The answer sheet must include the following:
– Cover page
– Answers
Make sure to include the cover page with all information required. TWO marks will be
deducted if there is no cover page
This is a group project (4-5 students), which is part of your course score. It requires effort,
research, and critical thinking
You are required to choose one current business from the list
Each website can be chosen by one group only
Use font Times New Roman, 12 font size
Use 1.5 line spacing with adjust to all paragraphs (alignment)
Use the footer function to insert page number
Ensure that you follow the APA style in your project and references
The minimum number of required references is 5 references using APA style
Your whole project report length should be between 1250 to 1600 words
You must check the spelling and grammar mistakes before submitting the assignment
Up to 20% of the total grade will be deducted for providing a poor structure of assignment.
Structure includes these elements paper style, free of spelling and grammar mistakes,
referencing and word count
Your file should be saved as Word Doc. [Example]: Group # – CRN – ECOM 101 – Part
B.docx
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Formatting
Title Page
Citation
Outline
