Hello,
Please find attached the file with a question and let me know if any questions or concerns arise. This is a group project and I have been assigned to ONLY do question 1, the short background of the selected companies bolded in the attached document. This should be 1.5 pages maximum.
Finc 331 Group Project
Write a 8-10 page research paper on the selected companies below. The 8-10
pages do not include the title page, graphs or references. The paper must include an introduction or abstract and a summary conclusion.
(I will assign the group members to the groups.)
OPTION: Your group may select any two companies, who are competitors in the same industry. Please let me know in advance if you wish to select different companies than what is offered below.
Company Selected is:
·
CVS and Walgreens
Instructors have the option to make this either an individual or group project assignment.
Project Assignment Using Coke and Pepsi as an Example:
Long time competitors in the soft drink industry, PepsiCo and Coca-Cola continue efforts to gain additional market share. Which do you prefer, Coke or Pepsi? Let’s take a look at these two companies from a financial perspective rather than our drink preference.
To learn more about PepsiCo and Coca-Cola Enterprises, download the latest PepsiCo 2014 Annual Report at:
https://www.pepsico.com/docs/album/default-document-library/pepsico-2014-annual-report_final
and the Coca-Cola 2014 Annual Report at http://ir.cokecce.com/phoenix.zhtml?c=117435&p=irol-reportsannual:. Review the annual reports for general information.
Required:
1. Read -Understanding the Income Statement at:
http://www.investopedia.com/articles/04/022504.asp
2. Read -Reading the Balance Sheet at:
http://www.investopedia.com/articles/04/031004.asp
3. Compute- the following financial ratios for both companies and provide as an appendix to the required paper. If you need help understanding the meaning of the ratios or how to they are computed, go to:
http://www.investopedia.com/university/ratios/
Liquidity measurement ratio: · Current ratio
Profitability indicator ratios:· Return on assets · Return on equity
Debt ratio: · Debt ratio
Operating performance ratio: · Fixed asset turnover ratio
Cash flow indicator ratio: · Dividend payout ratio
Investment valuation ratio: · Price / Earnings ratio
For each company and comparing the two, you are to write a eight to ten (8-10) page report that answers the following:
Question 1. Provide a short background on each company, the industry and the market (growing, declining, etc?) in which they operate. (This should be no more than
1- 1.5 pages for both companies in total and can be a part of your introduction.)
Paper Grading Rubric
|
Criterion |
Poor (Below 70) |
Fair (70-79) |
Good (80-89) |
Excellent (90-100) |
|
Comprehension 30% |
No understanding of the problem. |
Little understanding of problem. |
Considerable understanding of the problem. All requirements of assignment are included. |
Complete understanding of the problems. All requirements are included in response. |
|
Organization and Structure 15% |
Information unorganized and not effectively structured. Poor grammar. Little or no evidence of preparation. |
Information is somewhat organized. Minimal or superficial preparation. |
Information is well organized. Adequate and reflective approach in preparation. |
Information is logically and creatively organized. Highly developed approach in preparation. |
|
Peer Review 20% |
Did not participated in the developing the research paper and selected topics |
Somewhat participated in the developing the research paper and selected topics |
Was an active participant in developing the paper, doing the deep research and working with peer members to drive completion of a well researched paper. |
Led and drove the discussion, the coordination, the research for the paper and helped motivate other members of the group meet their deadlines. |
|
Content 35% |
Information is missing or inaccurate. No insight is provided by the student.
|
Content is not comprehensive. Opinions are not well supported. |
Content is accurate and opinions are stated and somewhat supported. |
Content is accurate and shows acute insight. |
More on the GRADING CRITERIA
In addition to the grading rubric note above, the following is important information about this assignment:
1. WRITING QUALITY: Grammar, Verb Tenses, Pronoun Use, Spelling, Punctuation, and Writing Competency.
Remember: spell-check; then proof read. Better yet, have a friend or colleague read your completed document before submitting it for grading. When I have to submit a paper, I print it and then read it out loud to myself. It is amazing the number of errors discovered when I do this because there is simply no way we can catch all of the mistakes when we are trying to read from a computer screen. Also, when we read it out loud, we can also hear how well or how poorly it “reads” to another person. It should sound like a professional report, not like a casual conversation.
I have a few hang-ups about the following errors and you will be marked down for them: there is not their, your is not you’re, its (possessive) is not it’s (it is), too is not to or two, cite is not site or sight, and who should be used after an individual, not that. For example, “the person WHO made the speech” not “the person THAT made the speech.”
Also, in a professional paper, one does not use contractions (doesn’t, don’t, etc.) and one does not use the personal you or your. Therefore, use the impersonal as I have done in the sentence immediately above. It is more business-professional than saying, “Also in a professional paper you don’t use contractions.”
BEST Option: Submit your document to UMGC’s Effective Writing Center (EWC).
2. REFERENCES
Part of the requirements for this research assignment is that you include a list of references used for your research. A minimum of three (3) sources must be included in this list of which a minimum of two (2) of these sources must come from the UMGC Online Library databases, other University research libraries and/or material included in this course. (EXCLUDING Wikipedia & the text book as references. These may be used after meeting the minimum # of references.)
The sources in your reference list must be written using APA formatting. There is a link to APA Tutorial in the “Course Content” area of our classroom. It is highly recommended you refer to this source as you prepare your research document.
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Formatting
Title Page
Citation
Outline
