Key Tasks:After reading The Global Innovation 1,000 StudyLinks to an external site., choose one
company from the top 50 on the list in the study and analyze the chosen company’s R&D
strategy/approach. You will conduct research on the company, analyzing any published
documents such as their 10-Ks and other financial reports, and prepare a 3-4 page paper.
This paper should address the following topics:
•
Company Background
o What’s the company?
o
o
•
Is this a high-tech or low-tech company?
▪
What is the level of funding for R&D?
▪
What money, relative to sales, do they spend on R&D
in general?
▪
Do they have a mix of low-tech and high-tech
divisions?
Describe the company’s main areas of business?
Approach to Research and Development
o What types of R&D does the company do?
▪
For each type of R&D the company does, identify at
what level or part of the organization the R&D is
done. Explain why?
▪
Do the different types of R&D have different
timelines and costs?
•
o
o
How much money are they spending on
basic research versus applied or
developmental research?
Does the company have a corporate R&D lab? How many and
where are they located?
▪
What research do they do?
▪
Does R&D at the corporate level flow back into the
divisions?
▪
If there is no corporate R&D lab, explain how the
company is reaching its longer term research goals.
Does the company also have divisions where they do basic and
applied research in addition to development research?
▪
What to Submit:
Is this in conjunction with a corporate R&D lab? If
not, is this where basic and applied research is
done?
•
Paper 3-4 pages in length including any charts, tables, or other exhibits that
support your analysis and reflection. Microsoft Word is preferred.
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Formatting
Title Page
Citation
Outline
