Global Economy Assignment
Each individual will choose a real company that utilizes one of Porter’s strategies to compete in the global market. A two-page written assessment of that company’s success with the strategy is to be completed. After defining the selected strategy consider the following questions: How exactly was the strategy utilized to gain a competitive advantage? Do you see any drawbacks or risks with the strategy? As a reminder, these are the six strategies that are used in Capsim. Broad differentiation
· Niche cost leader
· CriteriaRatingsPts
· This criterion is linked to a Learning OutcomeGlobal Economy
· Choose company that utilizes one of Porter’s strategies to compete in the global market. A two-page written assessment of that company’s success with the strategy is to be completed.
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16 to >13.0 pts Excellent The paper concisely presents one of the product strategies in detail with a proper rationale. Explained how exactly the strategy is utilized to gain a competitive advantage listing drawbacks or risks with the strategy. |
13 to >9.0 pts Competent The paper presents one of the product strategies in detail with a limited rationale. Provided some explanation of how the strategy is utilized to gain a competitive advantage listing some drawbacks or risks with the strategy. |
9 to >5.0 pts Limited The paper did not precisely present a product strategies in detail with a proper rationale. The paper limitedly discussed the strategy used to gain competitive advance. One drawback or risk listed. |
5 to >1.0 pts Poor The paper did not precisely present a product strategies in detail with a proper rationale. The paper limitedly discussed the strategy used to gain competitive advance. No drawbacks or risks listed. |
1 to >0 pts Unacceptable The final paper did not meet this competency. |
· 16 pts
· This criterion is linked to a Learning OutcomeMGMT601.A.GLOBAL ECONOMY
· Demonstrate in-depth knowledge of enterprise-wide functions relevant in the global economy
· threshold: 3.0 pts
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4 pts Excellent: The final paper demonstrates excellent knowledge of enterprise-wide functions relative to the global economy. |
3 pts Competent: The final paper demonstrates competent knowledge of enterprise-wide functions relative to the global economy. |
2 pts Limited: The final paper demonstrates limited knowledge of enterprise-wide functions relative to the global economy. |
1 pts Poor: The final paper demonstrates poor knowledge of enterprise-wide functions relative to the global economy. |
0 pts Unacceptable: Does not demonstrate this competency |
· 4 pts
· Total Points: 20
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