Making a Difference in Health Care by Opening a Locally Focused Pharmacy
You are required to prepare a ‘pitch deck’ to support the launch of a new product or service that addresses a current problem or issue but also has a direct connection to the health care industry.
This presentation’s overarching intent is to obtain funding from a commercial or private financier.
Thus, the final product should be professional, clear, appropriately structured, logical, and concise.
Prepare your response in PowerPoint format, suitable for presentation to a senior level executive. Note: All Excel work should be imported into the presentation in table format (in the body of the document) or enclosed as an Appendix within the same document.
The pitch deck should include (one slide each at a minimum) each of the following elements:
Cover Slide
- Capture the audience’s attention
Problem being solved
- What is the exact problem you are addressing, in simple words
- Quantified, how big is this problem? Is it local or global?
Data backed with reliable sources or extensive research
Product or service concept
- Key value proposition. What will make users come to you and stay?
- In 1 line: what is it, who would use it, why is it better?
- Demo how it works visually: screen shots of user experience / dashboard / video demo 1 min max
User perspective: put the audience in a user’s shoe
Target market
- Addressable market size (in USD)
- Size of the pie – what market share are you targeting and when?
B2B and/or B2C distinction when applicable
Competition
- Top main competitors you aim to grab market share from (direct and indirect)
- Know all your competitors and all about them
What is your key differentiation?
Business model & pro-forma financials
- What is / are your revenue stream(s)?
- What is your cost structure?
Include a five-year proforma and highlight key elements that have significant impact on overall financial viability
Financing requirement
- How much funding do you need?
To spend on what (by %)?
Timeline of development and launch
- Short-, mid- and long-term milestones from day 1
- What happens after you receive the funding?
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Formatting
Title Page
Citation
Outline
