INT 220 Business Brief Template
Course Project
Directions (This section can be removed prior to submitting this as your final project in Module Seven):
Complete this template by replacing the bracketed text with the relevant information. Use evidence from course and outside resources to support your explanations. Be sure to use complete sentences to address each section of the template.
You will be working on this template throughout the course, progressing toward the submission of the completed template as your final project in Module Seven. For Milestone One, you will complete Section One of the template; for Milestone Two, you will complete Section Two of the template; and in Modules Six and Seven, you will work to incorporate any feedback received on your prior milestone submissions, as well as work to complete Section Three of the template, before submitting the finalized template for your final project submission.
Section One: Drivers for Global Entry
Country Selection
[Insert the name of the country you have selected to use for your final project.]
Purpose of Global Expansion
[Explain key benefits of successful global expansion for domestic organizations.]
Business Impacts of Global Business
[Explain how global expansion of a domestic organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.]
Societal Impacts of Global Business
[Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.]
Cultural Considerations for Global Business
[Explain the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions.]
Section Two: Market Profile
Cultural Profile
[Compare and contrast important cultural elements of your selected market against those in the domestic market, including communication, values and attitudes, cultural dimensions, and so on. You may fill in the chart below in order to use data and statistics to support your comparisons. Note that tables require only words, phrases, and/or numbers, not complete sentences.]
Category |
United States | [Insert Country Selection From Course Project] | ||||||||||||||||||||||||||||||
Commonly Spoken Languages |
[Insert information.] |
|||||||||||||||||||||||||||||||
Commonly Practiced Religions |
||||||||||||||||||||||||||||||||
Power Distance Index (PDI) |
||||||||||||||||||||||||||||||||
Individualism Versus Collectivism (IDV) |
||||||||||||||||||||||||||||||||
Masculinity Versus Femininity (MAS) |
||||||||||||||||||||||||||||||||
Uncertainty Avoidance Index (UAI) |
||||||||||||||||||||||||||||||||
Long-Term Orientation Versus Short-Term Normative Orientation (LTO) |
||||||||||||||||||||||||||||||||
Indulgence Versus Restraint (IVR) |
Political and Economic Profile
[Compare and contrast important political and economic factors for your selected market against those in the domestic market. Factors should include political systems and ideologies, current leaders, economic measures or characteristics used in classification, and government intervention on trade.]
Political System |
Current Leaders |
Economic Classification |
Economic Blocs Impacting Trade |
Gross Domestic Product |
Purchasing Power Parity |
Gross Domestic Product Per Capita |
Legal and Regulatory Profile
[Compare and contrast important legal and regulatory requirements of your selected market against those in the domestic market, including trade restrictions, regulations of products or services, legal processes for business transactions, and important restrictions or documentation.]
Section Three: Market Considerations
Monetary Considerations
[Explain how monetary considerations, such as currency, exchange rates, and exchange-rate management, would impact the organization’s decision to expand into your selected market, using current exchange rates between your selected country and the United States to support your explanations. Complete the table below to support your explanations using current exchange rates.]
The U.S. Dollar | [Insert Country Selection From Course Project’s Currency] |
Exchange Rate |
Management and Logistics Considerations
[Explain management and logistics practices that best address human-resource considerations for your selected market, such as management approaches or staff and labor laws, and their impact on policies and procedures.]
Mode of Entry Considerations
[Describe advantages and disadvantages for traditional modes of entry that would be most appropriate for entering into your selected market.]
References
[Include any references you cited according to APA format.]
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Milestone Two Guidelines and Rubric
INT‐220‐J7483 Global Dimensions in Business 23EW3 MA
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Overview
In this course, you have explored the elements of a market profile, including cultural, poli�cal, and economic aspects, and looked at the legal and regulatory market considera�ons. In this milestone, you will complete the
next part of your course project by crea�ng a market profile for your chosen country and crea�ng legal and regulatory considera�ons.
Scenario
You are a business analyst working at a small, domes�c organiza�on that produces high‐quality cell phone cases. Your organiza�on has begun to see its sales fla�en in the domes�c market. While the organiza�on is not
losing money, leadership would like to explore op�ons to con�nue to grow. One op�on that leadership has no�ced compe�tors a�emp�ng is entering interna�onal markets.
You have been asked to examine the benefits, drawbacks, and key considera�ons for your organiza�on to enter one of the global markets below, and summarize your findings in a business brief for leadership.
Con�nue to use your selected market from Milestone One. As a reminder, the op�ons for interna�onal markets are:
• Argen�na
• Brazil
• China
• India
• Indonesia
• Japan
• Nigeria
• Russia
• South Africa
• Turkey
If you would like to use another country for your final project please reach out to your instructor.
Prompt
In this milestone, you will con�nue to use the Business Brief Template (located in the Guidelines for Submission sec�on of this document) to complete Sec�on Two. Use course resources as well as the INT 220 Library
Guide to support your responses.
Specifically, you must address the following rubric criteria:
Market Profile: Explore and explain the cultural, poli�cal, and economic environment of your selected market to help inform future business decisions regarding expansion from the domes�c market.
A. Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the domes�c market, including communica�on, dimensions of culture, a�tudes, common business
e�que�e and prac�ces, and at least five other important aspects of culture.
B. Poli�cal and Economic Profile: Compare and contrast important poli�cal and economic factors for your selected market against those in the domes�c market, including poli�cal systems and ideologies, current
leaders, economic measures or characteris�cs used in classifica�on, and government interven�on on trade.
C. Legal and Regulatory Profile: Compare and contrast important legal and regulatory requirements of your selected market against those in the domes�c market, including trade restric�ons, regula�ons of products
or services, legal processes for business transac�ons, and import restric�ons or documenta�on.
Guidelines for Submission
Template: Business Brief
Submit the template as a 500‐ to 650‐word Microso� Word document. Based on your milestones, you should have Sec�ons One and Two completed. Sources should be cited according to APA style.
Milestone Two Rubric
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Market Profile: Cultural Profile
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
and compares and contrasts
more than the required cultural
elements
Compares and contrasts
important cultural elements of
the selected market against the
domes�c market, including
communica�on, dimensions of
culture, a�tudes, and common
business e�que�e and prac�ces
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include adding
further analysis and detail to the
cultural comparison
Does not a�empt criterion 25
Market Profile: Poli�cal and
Economic Profile
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Compares and contrasts
important poli�cal and economic
factors for the selected market
Shows progress toward
proficiency, but with errors or
omissions; areas for
Does not a�empt criterion 30
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sophis�cated, or crea�ve manner factors for the selected market
against those in the domes�c
market, including poli�cal
systems, leaders, ideologies,
economic measures or
characteris�cs, and government
interven�on on trade
omissions; areas for
improvement may include adding
further analysis and detail to the
poli�cal and economic
comparison
Market Profile: Legal and
Regulatory Profile
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Compares and contrasts
important legal and regulatory
requirements of the selected
market against those in the
domes�c market, including trade
restric�ons, regula�ons of
products or services, legal
processes for business
transac�ons, and import
restric�ons or documenta�on
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include adding
further analysis and detail to the
legal and regulatory comparison
or comparing addi�onal relevant
factors
Does not a�empt criterion 25
Ar�cula�on of Response Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner
Clearly conveys meaning with
correct grammar, sentence
structure, and spelling,
demonstra�ng an understanding
of audience and purpose
Shows progress toward
proficiency, but with errors in
grammar, sentence structure,
and spelling, nega�vely
impac�ng readability
Submission has cri�cal errors in
grammar, sentence structure,
and spelling, preven�ng
understanding of ideas
10
Cita�ons and A�ribu�ons Uses cita�ons for ideas requiring
a�ribu�on, with few or no minor
errors
Uses cita�ons for ideas requiring
a�ribu�on, with consistent
minor errors
Uses cita�ons for ideas requiring
a�ribu�on, with major errors
Does not use cita�ons for ideas
requiring a�ribu�on
10
Total: 100%
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INT 220
5-1 Discussion: Data Privacy
Considerations
The European Union legislation called the “General Data Protection Regulation” (GDPR)
provides data privacy protections for consumers and has had a major impact on companies
around the world.
In your initial post, address two of the three bulleted questions below.
● What are the general requirements and major impacts of the GDPR, and how does this
law differ from data protection legislation in the United States?
● How do perspectives on the GDPR differ between consumers and businesses? Do
perspectives vary by industry?
● Do you think there should be one data privacy law for the entire world?
Balance your discussion by weighing the benefits to international companies with your
knowledge of the differences in culture, politics, and government around the world and the
importance of the sovereignty of countries.
○
● Write a post of 2 to 3 paragraphs.