INT 220 Homework ( new )

INT 220 Business Brief Template
Course Project

Directions (This section can be removed prior to submitting this as your final project in Module Seven):

Complete this template by replacing the bracketed text with the relevant information. Use evidence from course and outside resources to support your explanations. Be sure to use complete sentences to address each section of the template.

You will be working on this template throughout the course, progressing toward the submission of the completed template as your final project in Module Seven. For Milestone One, you will complete Section One of the template; for Milestone Two, you will complete Section Two of the template; and in Modules Six and Seven, you will work to incorporate any feedback received on your prior milestone submissions, as well as work to complete Section Three of the template, before submitting the finalized template for your final project submission.

Section One: Drivers for Global Entry

Country Selection

[Insert the name of the country you have selected to use for your final project.]

Purpose of Global Expansion

[Explain key benefits of successful global expansion for domestic organizations.]

Business Impacts of Global Business

[Explain how global expansion of a domestic organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.]

Societal Impacts of Global Business

[Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.]

Cultural Considerations for Global Business

[Explain the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions.]

Section Two: Market Profile

Cultural Profile

[Compare and contrast important cultural elements of your selected market against those in the domestic market, including communication, values and attitudes, cultural dimensions, and so on. You may fill in the chart below in order to use data and statistics to support your comparisons. Note that tables require only words, phrases, and/or numbers, not complete sentences.]

[Insert information.]

Political and Economic Profile

[Compare and contrast important political and economic factors for your selected market against those in the domestic market. Factors should include political systems and ideologies, current leaders, economic measures or characteristics used in classification, and government intervention on trade.]

Legal and Regulatory Profile

[Compare and contrast important legal and regulatory requirements of your selected market against those in the domestic market, including trade restrictions, regulations of products or services, legal processes for business transactions, and important restrictions or documentation.]

Section Three: Market Considerations

Monetary Considerations

[Explain how monetary considerations, such as currency, exchange rates, and exchange-rate management, would impact the organization’s decision to expand into your selected market, using current exchange rates between your selected country and the United States to support your explanations. Complete the table below to support your explanations using current exchange rates.]

Management and Logistics Considerations

[Explain management and logistics practices that best address human-resource considerations for your selected market, such as management approaches or staff and labor laws, and their impact on policies and procedures.]

Mode of Entry Considerations

[Describe advantages and disadvantages for traditional modes of entry that would be most appropriate for entering into your selected market.]

References

[Include any references you cited according to APA format.]

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Project Guidelines and Rubric

INT‐220‐J7483 Global Dimensions in Business 23EW3 MA

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Competencies

In this project, you will demonstrate your mastery of the following competencies:

• Explain the drivers of globaliza�on and how they impact business decisions

• Differen�ate between domes�c and interna�onal business environments

• Describe the factors that contribute to interna�onal market a�rac�veness and entry

Scenario

You are a business analyst working at a small domes�c organiza�on that produces high‐quality cell phone cases. Your organiza�on has begun to see its sales fla�en in the domes�c market. While the organiza�on is not

losing money, leadership would like to explore op�ons to con�nue growth. One op�on that leadership has no�ced compe�tors a�emp�ng is entering interna�onal markets.

You have been asked to examine the benefits, drawbacks, and key considera�ons for your organiza�on to enter one of the global markets below, and to summarize your findings in a business brief for leadership.

Select one of the following interna�onal markets to use for your course project:

• Argen�na

• Brazil

• China

• India

• Indonesia

• Japan

• Nigeria

• Russia

• South Africa

• Turkey

If you would like to use another country for your course project, please reach out to your instructor.

Direc�ons

Develop a business brief that explains why many organiza�ons are inves�ng in efforts to expand their businesses interna�onally, the key impacts of global business, and cultural considera�ons for entering the global

market. You will then create a market profile and outline market considera�ons for your chosen interna�onal market. Use the Business Brief Template in the What to Submit sec�on to complete this project.

1. Drivers for Global Entry: Explain the purpose of global expansion, business impacts of global business, societal impacts of global business, and cultural considera�ons using evidence from course and outside

resources to support your explana�ons.

A. Purpose of Global Expansion: Explain key benefits of successful global expansion for domes�c organiza�ons.

B. Business Impacts of Global Business: Explain how global expansion of a domes�c organiza�on can impact business opera�ons such as strategic planning, marke�ng, supply‐chain management, human

resources, and so

on.

C. Societal Impacts of Global Business: Explain how the global expansion of organiza�ons has impacted society, ci�ng specific examples regarding culture, transporta�on, employment, infrastructure, and

environmental climate.

D. Cultural Considera�ons for Global Business: Explain the importance of researching the culture of a poten�al global market prior to market entry, as well as key cultural considera�ons to explore to inform

expansion decisions.

2. Market Profile: Compare and contrast important cultural, poli�cal, and economic elements of your selected market versus the United States to explain similari�es and differences between cultural prac�ces,

a�tudes, economic factors, and poli�cal environments.

A. Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the domes�c market, including communica�on, values and a�tudes, cultural dimensions, and so

on.

B. Poli�cal and Economic Profile: Compare and contrast important poli�cal and economic factors for your selected market against those in the domes�c market, including poli�cal systems, current leaders,

and economic measures or characteris�cs used in classifica�on.

C. Legal and Regulatory Profile: Compare and contrast important legal and regulatory requirements of your selected market against those in the domes�c market, including trade restric�ons, regula�ons of

products or services, legal processes for business transac�ons, and import restric�ons or documenta�on.

3. Market Considera�ons: Compare and contrast important market considera�ons for your selected market against those in the domes�c market. Explain the similari�es, differences, and considera�ons for

conduc�ng business between the two markets, such as general legal and regulatory requirements, monetary and management logis�cs, and mode‐of‐entry considera�ons.

A. Monetary Considera�ons: Explain how monetary considera�ons such as currency, exchange rates, and exchange‐rate management would impact the organiza�on’s decision to expand into your selected

market, using current exchange rates between your selected country and the United States to support your explana�ons.

B. Management and Logis�cs Considera�ons: Explain management and logis�cs prac�ces that best address human‐resource considera�ons for your selected market, such as management approaches or staff

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and labor laws and their impact on policies and procedures.

C. Mode of Entry Considera�ons: Describe advantages and disadvantages for tradi�onal modes of entry that would be most appropriate for entering into your selected market.

What to Submit

To complete this project, you must submit the following:

Template: Business Brief

Your completed Business Brief template should be a 750‐ to 1,000‐word Word document. Sources should be cited according to APA style.

Suppor�ng Materials

The following resource supports your work on the project:

Shapiro Library Research Guide: INT 220 Research Guide

Research guides are developed by librarians to help you find and locate the informa�on you need for your classes, papers, and projects. Use this library guide to assist you in exploring your selected market. Please note

that if you are approved by your instructor to use a market not listed in the scenario you will need to conduct research on your own.

Project Rubric

Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Drivers for Global Entry: Purpose
of Global Expansion

Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner

Explains key benefits of
successful global expansion for
domes�c organiza�ons

Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
incorpora�ng more suppor�ng
evidence from course resources
or including more key benefits of
successful global expansion for
domes�c organiza�ons

Does not a�empt criterion 8

Drivers for Global Entry:

Business

Impacts of Global Business

Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner

Explains how global expansion of
a domes�c organiza�on can
impact business opera�ons such
as strategic planning, marke�ng,
supply‐chain management, and
human resources

Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
further explaining how global
expansion can impact business
opera�ons

Does not a�empt criterion 8

Drivers for Global Entry: Societal
Impacts of Global Business

Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner

Explains how global expansion of
organiza�ons has impacted
society, ci�ng specific examples
regarding culture, transporta�on,
employment, infrastructure, and
environmental climate

Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
further explaining how global
expansion can impact society or
providing more relevant
examples

Does not a�empt criterion 8

Drivers for Global Entry: Cultural
Considera�ons for Global

Business

Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner

Explains the importance of
researching the culture of a
poten�al global market prior to
market entry, as well as key
cultural considera�ons to
explore to inform expansion
decisions

Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
further explaining how cultural
factors can influence decision
making and approaches to
expansion

Does not a�empt criterion 8

Market Profile: Cultural Profile Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner

Compares and contrasts
important cultural elements of
the selected market against
those in the domes�c market,
including communica�on, values,
a�tudes, and social structure

Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include adding
further detail to the cultural
comparison or comparing
addi�onal cultural elements

Does not a�empt criterion 8

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Market Profile: Poli�cal and
Economic Profile

Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner

Compares and contrasts
important poli�cal and economic
factors for the selected market
against those in the domes�c
market, including poli�cal
systems, leaders, ideologies,
economic measures or
characteris�cs, and government
interven�on on trade

Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include adding
further detail to the poli�cal and
economic comparison or
comparing addi�onal relevant
factors

Does not a�empt criterion 8

Market Profile: Legal and
Regulatory Profile

Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner

Compares and contrasts
important legal and regulatory
requirements of the selected
market against those in the
domes�c market, including trade
restric�ons, regula�ons of
products or services, legal
processes for business
transac�ons, and import
restric�ons or documenta�on

Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include adding
further detail to the legal and
regulatory comparison or
comparing addi�onal relevant
factors

Does not a�empt criterion 8

Market Considera�ons: Monetary

Considera�ons

Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner

Explains how monetary
considera�ons such as currency,
exchange rates, and exchange‐
rate management would impact
the organiza�on’s decision to
expand into the selected market,
using current exchange rates
between the selected country
and the United States to support
explana�ons

Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
further explaining how monetary
considera�ons can influence
decision making and approaches
to expansion or using current
exchange rates to support
explana�ons

Does not a�empt criterion 8

Market Considera�ons:
Management and Logis�cs

Considera�ons

Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner

Explains management and
logis�cs prac�ces that best
address human resource
considera�ons for the selected
market, such as management
approaches, policies and
procedures, global or expatriate
staffing, and labor laws

Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
further explaining how
management and logis�cs may
influence the approach to
expansion

Does not a�empt criterion 13

Market Considera�ons: Mode of
Entry Considera�ons

Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner

Describes advantages and
disadvantages for tradi�onal
modes of entry that would be
most appropriate for entering
the selected market

Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
further explaining mode‐of‐entry
approaches or further describing
the advantages and
disadvantages of the selected
modes of entry

Does not a�empt criterion 13

Ar�cula�on of Response Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve manner

Clearly conveys meaning with
correct grammar, sentence
structure, and spelling,
demonstra�ng an understanding
of audience and purpose

Shows progress toward
proficiency, but with errors in
grammar, sentence structure,
and spelling, nega�vely
impac�ng readability

Submission has cri�cal errors in
grammar, sentence structure,
and spelling, preven�ng
understanding of ideas

Cita�ons and A�ribu�ons Uses cita�ons for ideas requiring
a�ribu�on, with few or no minor
errors

Uses cita�ons for ideas requiring
a�ribu�on, with consistent
minor errors

Uses cita�ons for ideas requiring
a�ribu�on, with major errors

Does not use cita�ons for ideas
requiring a�ribu�on

Total: 100%

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INT 220 Business Brief Template Course Project

Section One: Drivers for Global Entry

Country Selection

Purpose of Global Expansion

Business Impacts of Global Business

Societal Impacts of Global Business

Cultural Considerations for Global Business

Section Two: Market Profile

Cultural Profile

Political and Economic Profile

Legal and Regulatory Profile

Section Three: Market Considerations

Monetary Considerations

Management and Logistics Considerations

Mode of Entry Considerations

References

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INT 220 Business Brief Template
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