In Chapter 11 of your textbook, read the case study, “Marketing Children’s Party Services: Rugged Earth Adventures.” After reading the case study, address the questions and prompts below.
- Identify two strategic initiatives that you believe will result in growth and increased profits based on this case scenario.
- Create a condensed marketing plan for this children’s party company that aligns with your two identified strategic initiatives.
- Using informed estimates to fill in the missing data from the case, formulate a financial summary of the business in its current form. Include this financial summary as an appendix to the paper. Hint: Conduct research if you are not sure how to complete a sales forecast. There are a lot of videos and articles on this topic. You can convert the financial information in the case to U.S. dollars by going to the OANDA Currency Converter website.
- Forecast what these might look like in a year or two, assuming your two strategic initiatives were implemented. Include this information in the appendix.
- Conclude your case study by answering the two questions listed below.
Would you invest in a business like this? Why, or why not?
Are there efficiencies of scale for this type of business? - Support your responses with content from the reading, lesson, and at least one outside, scholarly resource.
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