MARKETING PLAN PART 1
Part 1, you will be required to (1) write an executive summary of the company Company: Petco
Product/Service: Petco Rewards Program
Description: Petco will launch a new rewards program for customers that will reward them for their
loyalty. Customers will be able to sign up for the program online or in-store and will receive benefits
such as exclusive discounts, free shipping, and early access to new products. Customers will also be
able to accumulate points with every purchase they make which can be redeemed for future
purchases (HASSAN,2021).
Reason for Selection: This product/service will help Petco retain customers and increase customer
loyalty. Additionally, it will help them stand out from competitors who do not offer a rewards
program. By offering customers exclusive discounts and rewards, Petco will be able to increase their
revenue and remain competitive in the pet supply market.
(2) write up a company overview that should include the mission statement and background of the
company. Petco Reward program See the tasks below for further information.
Task 1: After I have approved your product or service for a real company, you will then write an
executive summary of the company. Table 2.2 on page 57 in Chapter 2 lists the purpose of an executive
summary and Appendix 1 includes a sample executive summary.
Task 2: When you have finished writing the executive summary you will then write up the company
overview. The company overview should be a brief background of the company and its mission (you can
create your own or use the current mission statement ~ remember to cite/reference if you use the
original mission statement).
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Formatting
Title Page
Citation
Outline
