7th Edition APA
Note: my choice of Product/Service Company from week 1: Petco Product/Service: Petco Rewards
Program Description: Petco will launch a new rewards program for customers that will reward them for
their loyalty. Customers will be able to sign up for the program online or in-store and will receive
benefits such as exclusive discounts, free shipping, and early access to new products. Customers will also
be able to accumulate points with every purchase they make which can be redeemed for future
purchases (HASSAN,2021). Reason for Selection: This product/service will help Petco retain customers
and increase customer loyalty. Additionally, it will help them stand out from competitors who do not
offer a rewards program. By offering customers exclusive discounts and rewards, Petco will be able to
increase their revenue and remain competitive in the pet supply market.
ASSIGNMENT FOR THSI WEEK
For the Week 5 Marketing Plan Assignment, you will be responsible for writing up the marketing
strategy (1, positioning, product, 2, pricing, 3. distribution, and 4. marketing communication). Refer
to Chapter 2 and Appendix 1 (which includes a sample marketing plan with the marketing strategy
items).
STRATEGY is the key word here. So not just a price, but the strategy for a price. Be sure to review the
announcement (News & Announcements) for additional resources for completing the assignment
Be as thorough as possible when writing your assignment, and remember, this is an academic
assignment, so no “text-talk,” no conversational tone, and ABOVE ALL OTHER THINGS… don’t plagiarize!!
Lastly, spell-check and proofread your work! Failure to follow these steps will negatively impact your
grade.
The assignment should be written in APA style, and it should have an APA title page as well as an APA
reference page (if you cited sources).
COPY OF PREVIOUS PAPER BELOW
• Market description 1.1
The pet supplies market includes a wide variety of products and services, including but not
limited to collar and shackles, enclosures and ecosystems, games, snacks, water materials, pets
backpacks, dietary supplements, hairdressing and medical care. There is a great deal of variety
in the places you can buy pet goods, from supermarkets and warehouse clubs to mass
merchants to chains of speciality pet stores to online vendors and even vets themselves (Dua,
2018). Sales of pet products are increasing at specialty merchants like PETCO because of their
extensive product selection and attentive
customer care.
The industry for small mammals else
than dogs and cats consists of sale of fish, birds, lizards, bunnies, hamsters, as well as rodents.
The proliferation of domesticated cats and dogs, combined with the questionable methods
used by certain breeders, has led us to decide to focus instead on tiny animals such as birds,
fish, and reptiles (Dua, 2018). However, the staff does help out with local animal welfare
organizations’ cat and dog adoption programs. • Product review Goods Food, services, personal
care products, games, novel items, medicines, and medical equipment are all available for fish,
and fowl, as well as other small animals (except cats and dogs). 3. Competitive review
Competition is fierce in the industries in which we work, and if the company PETCO can’t hold
its own, the sales, profits, and growth prospects could all take a hit. It’s not easy to make a
living selling pet food and accessories in today’s market (Dua, 2018). There are a lot of other pet
supply companies out there, both online and brick-and-mortar. Additionally, PETCO
fafacesompetition from discount retailers, warehouse clubs, and grocery stores (Dua, 2018).
When it comes to both size and financial and managerial resources, many of PETCO’s rivals
have PETCO beat. There’s no telling whether or not online and brick-and-mortar stores will
increase their levels of competition with us in the future (Dua, 2018). PETCO may be forced to
2.1 2.2 2.3 2.4 2.5 2.6 lower pricing on key items to stay competitive, which may have a
detrimental effect on the profits, especially if one of the major competitors wishes to capture
or keep share of the market by decreasing prices or by releasing additional products. Channels
and logistics review There is a great deal of variety in the places you can buy pet goods, from
supermarkets and warehouse clubs to mass merchants to chains of specialty pet stores to
online vendors and even vets themselves (Dua, 2018). Sales of pet products are increasing at
specialty merchants like PETCO because of their extensive product selection and attentive
customer care.
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