Managers at each level of the organization use a type of SWOT analysis to identify strategies that will best position the company to achieve its mission and goals. The first step in a SWOT analysis is to identify an organization’s strengths and weaknesses that characterize the present state of the company. The next step requires managers to identify potential opportunities and threats in the environment that affect the organization in the present or possibly in the future. When the SWOT analysis is complete, managers begin developing strategies. These strategies should allow the company to attain its goals by taking advantage of opportunities, countering threats, building strengths, and correcting organizational weaknesses.
Use
the company and SWOT analysis you selected in Week 1 for this assignment.
Congratulations! You’ve been hired as a manager and have been asked to analyze the current status of your new company.
Review
your company’s SWOT analysis and other available sources to evaluate the strategic needs of the organization within a changing global environment. Use the
Wk 2 Apply Worksheet
for your evaluation and the
University Library Resource
for additional guidance.
Note: This type of information is often found in the company’s annual report.
MGT/526 v1
Wk 2 – Apply:
Organization
al Analysis
MGT/526 v1
Page 2 of 2
Wk 2 – Apply: Organizational Analysis
Instructions
Complete the worksheet based on your chosen organization. Use
Business Source Complete
and your selected company’s website, annual report, and other available sources.
Part 1: Organization Information
Organization
Define your chosen company and its industry.
Mission and Vision
Identify the mission and vision of the organization.
|
Mission |
|
||||||||||||
|
Vision |
Organizational Initiatives
Outline 1-2 major initiative for this organization. What are they currently doing to support these initiatives?
Organizational Plans
Describe the plans employed by the organization. Determine which types of managers create each type of plan.
|
Type of Plan |
Description |
Type of Manager |
SWOT Analysis
There are various factors within the external environment of an organization that impacts its strategy.
Analyze the organization’s SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet.
|
Internal Factors |
|
External Factors |
Part 2: Evaluation
Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Include the following in your evaluation:
· Describe the unmet need, (not limited to product or service, can be new demographic, new mode of delivery, etc.).
· Analyze your competitive advantages.
· Based upon the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples.
· If there is not another business, describe how what you’re doing is a unique product or service offering.
· Propose a competitive business initiative to address the unmet need.
· Create a high-level timeline and operational steps necessary to implement your solution.
References
Include a link to the
SWOT analysis.
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.
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