This week, you will have an opportunity to practice identifying price strategies for six different products and services. Fill out the below table and submit it to Waypoint as the journal requirement for this week. You can access the table by downloading the
Week 3 Journal Entry
Download Week 3 Journal Entry
template.
Brand, Product, or ServiceName Pricing Strategy from Table 5.3Pricing Strategy Definition and UseYour Rationale for the Pricing Strategy Selection
Royal TreatmentLinks to an external site.
Pet grooming and pet spa services for dogs and cats
Custom ShoesLinks to an external site.
Converse customizable shoes
A restaurant’s designed three-course dinner package for couples on February 14 of each year (Valentine’s Day).
PearlsAndLavenderLinks to an external site.
Handmade ceramic and brass jewelry offered by a self-employed designer on Etsy
Southwest AirlinesLinks to an external site.
The world’s largest low-cost carrierOff-season hotel room prices on weekdays
BUS 330 Principles of Marketing
Week 3 Journal
Week 3 Journal
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Brand, and Product, or
Service |
Name Pricing Strategy from Table 5.3 |
Pricing Strategy Definition and Use |
Your Rationale for the Pricing Strategy Selection |
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Royal Treatment |
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Custom-made Converse Shoes |
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3 Restaurants’ (of your choice) course dinner menu on Feb 14 of each year. |
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PearlsAndLavender |
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Southwest Airlines |
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Off-season hotel room prices on weekdays. |
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