Copyright 2022 Post University, ALL RIGHTS RESERVED
CTC301 – Professional Success
Seminar
Unit 3.1 Assignment: Start Your Elevator Pitch
Due Date: 11:59 p.m. EST, Sunday, of Unit 3
Points: 30
Overview:
In this assignment, you will draft an elevator pitch to convey your unique value to a potential
employer. It should be brief so that the other person becomes interested in learning more. Hence the
name “elevator pitch”—a short persuasive speech that you could do while riding in an elevator
together. The word choice and sentence structure must reflect your personal brand and flow easily.
**This assignment is your first draft and can be submitted in a written format or outline. You will
submit your final audio or video elevator pitch along with your Unit 8 portfolio project.
Instructions:
• Review and transform your traits and skills into three (3) keywords that connect to the job
requirements of your desired career field and how you want to portray your personal brand.
Consider the following as you work on your keywords.
o Your career goal
o The key knowledge, skills, abilities, and other relevant information that sets you apart as
the best fit for a particular job/career (Refer to your resume for this information.)
• For each of your keywords, include relevant details and a very brief example that
demonstrates how the keyword applies to you. The example can be from your current work, a
prior job, a college course, a volunteer activity, or even a family responsibility.
• Draft an elevator pitch that includes the three (3) keywords.
• Introduce yourself with your first and last name at the start of the pitch. At the end, thank the
other person. You may want to ask the other person a question, such as, “May I send you my
resume?” Business cards may be exchanged.
Requirements:
• Your final speech should be no longer than three paragraphs and should take no more than 30
seconds to deliver.
• The tone should be conversational.
• At this time, video or audio recording is optional; however, it will be required in your final
project.
Be sure to read the criteria below by which your work will be evaluated before you write and
again after you write.
Copyright 2022 Post University, ALL RIGHTS RESERVED
Evaluation Rubric for Start Your Elevator Pitch Assignment
CRITERIA Deficient Needs Improvement Proficient
(0–2 Points) (3–4 Points) (5–7 Points)
Keywords Less than 2 specific
career-relevant
keywords are included.
Two specific career-
relevant keywords are
included.
Three specific career-
relevant keywords are
included.
(0–4 Points) (5–6 Points) (7–8 Points)
Details and
Examples Used
Brief examples and
relevant details are
included for one or
none of the keywords.
Brief examples and
relevant details are
included for two
keywords.
Brief examples and
relevant details are
included for the three
keywords.
(0–2 Points) (3 Points) (4–5 Points)
Length Less than 30 seconds
or more than 60
seconds.
Longer than 30 seconds
and less than 60
seconds.
Approximately 30
seconds.
(0–2 Points) (3 Points) (4–5 Points)
Tone Tone is formal. Tone is somewhat
conversational.
Tone is conversational.
(0–2 Points) (3 Points) (4–5 Points)
Clear and
Professional
Writing
Errors impeded
professional
presentation.
Few errors contained
are beginning to impede
professional
presentation.
Writing and format are
clear and professional.
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Formatting
Title Page
Citation
Outline
