Overview
The goal of the final project is to apply the principles of persuasion to a real-world context. You must apply course outcomes to create a changed behavior in a
person that is either troublesome or to increase a behavior in a person that is positive. The purpose of Milestone One is to be sure that the topic you select is
appropriate for the final project. It will also encourage you to begin working on the project sooner rather than later.
Assignment Instructions
You should select an organization or cause that might have a need to apply persuasive principles to change a behavior. You should also identify the desired
behavioral change that you wish to design a proposal to lead to. The proposal should be specific in highlighting exactly what you plan to try to use persuasion to
do. Additionally, you should attempt to highlight some potential opportunities that can be leveraged to increase persuasions in this context, as well as some
potential pitfalls that might be faced.
Format: Milestone One should follow these formatting guidelines: 1–2 pages, double-spaced, 12-point Times New Roman font, 1-inch margins, and citations in
APA format.
Milestone One Rubric
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Selection of
Organization and
Behavioral Change
Meets “Proficient” criteria and clearly
identifies a specific organization or
cause and specifies what behavioral
change the presentation will attempt
to create
Briefly identifies a specific
organization or cause and
vaguely discusses what
behavioral change the
presentation will attempt
to create
Does not identify either 1) the
organization or cause or 2) the
specific, desired behavioral
change the presentation will
attempt to create
Identifies NEITHER 1) the
organization cause NOR 2)
the specific, desired
behavioral change the
presentation will attempt to
create
35
Identification of
Opportunities and
Pitfalls
Meets “Proficient” criteria and clearly
identifies the potential opportunities
that can be leveraged or pitfalls that
could occur that would impact the
persuasion attempt
Briefly identifies the
potential opportunities
that can be leveraged or
pitfalls that could occur
that would impact the
persuasion attempt
Does not identify either 1) the
potential opportunities to
leverage or 2) the pitfalls that
could occur
Identifies NEITHER 1) the
potential opportunities to
leverage NOR 2) the pitfalls
that could occur
35
Articulation of
Response
“Meets Proficient” criteria, and
submission is free of errors related to
citations, grammar, spelling, syntax,
and organization and is presented in a
professional and easy-to-read format.
APA format is correctly applied
Submission has no major
errors related to citations,
grammar, spelling, syntax,
APA format, or
organization
Submission has major errors
related to citations, grammar,
spelling, syntax, APA format, or
organization that negatively
impact readability and
articulation of main ideas
Submission has critical
errors related to citations,
grammar, spelling, syntax,
APA format, or organization
that prevent understanding
of ideas
30
Earned Total 100%
-
PSY 327 Milestone One: Identify Behavioral Change Guidelines and Rubric
Overview
Assignment Instructions
Milestone One Rubric
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Turnitin Report
Formatting
Title Page
Citation
Outline
