Connor and Martin are contemplating acquiring Adverse Systems, a smaller security system manufacturer who is in the market to sell due to financial hardships. It is important for CMC to analyze the internal and external factors that could possibly affect the company’s future performance after acquiring another company. SWOT is a comprehensive audit and competitive analysis that analyzes the Strengths, Weaknesses, Opportunities, and Threats facing an organization. CMC has asked you to be a part of the company’s acquisition planning process to identify strategies, financial and operational goals. They have requested that you outline the internal and external factors relative to the acquisition and report the results using a SWOT analysis. CMC and Martin can recognize goodwill or make a bargain purchase.
Prepare a PowerPoint presentation of a SWOT analysis comparing goodwill and bargain purchase.
Presentation Mechanics should be as follows:
Prepare a 5-8 slide PowerPoint presentation, including slide notes.
Summarize the strengths, weaknesses, opportunities, and threats for CMC under each purchase option.
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