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https://saylordotorg.github.io/text_stand-up-speak-out-the-practice-and-ethics-of-public-speaking/
Writing Assignment: Analyzing Audience Survey Results
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A Tool for Analyzing Your Audience
To help you get to know your audience even more, we will begin by working through a set of steps that, together, spell the acronym
AUDIENCE. These steps will give you an idea of what questions to ask and what information can be useful in better connecting with your audience.
A =
Analyze. Who is/are the recipients of your message?
U =
Understand. What is their knowledge about your intended message?
D =
Demographics. What is their age, gender, education level, position?
I =
Interest. What is their level of interest/investment in your message (What’s in it for them?)
E =
Environment. What setting/reality is your audience immersed in, and what is your relationship to it? What is their likely attitude to your message? Have you taken cultural differences into consideration?
N =
Need. What information does your audience need?
C =
Customize. How do you adjust your message to your audience?
E =
Expectations. What are your audience’s expectations?
You were provided with this information as you prepared to get questions together for you audience analysis. Now let’s use the information above to interpret what you’ve learned from your Audience Survey.
Writing Assignment – Write a one page summary of what you have learned from your audience survey addressing these questions within your paragraphs of reflection.
· How will the information you have collected effect your presentation of the topics you’ve planned?
· What will you have to change or add to your speech in order to meet the needs of your audience?
· Do you still think the topics you’ve chosen for your informative and persuasive speeches are good ones? How will you adjust?
· Was the exercise of analyzing the audience helpful? Why or why not?
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