- After reading Chapter 7 you will better understand that advertisers use market segmentation when promoting products to consumers. For each major consumer segmentation variable, find an example of a print ad that appears to be based on that variable. For each ad, identify the target market and explain why you think the advertiser is using the segmentation variable you identified for that ad. Post the print ads by taking a picture of them with your phone, scanner, or camera.
- List and describe three examples of service-provider attempts to reduce service intangibility.
- List two products that you believe are in the introduction stage of the product life cycle. Justify your beliefs.
- List one product you purchased or wanted to purchase that turned into a fad. Discuss why and how the product turned into a fad.
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