Prior to beginning work on this assignment, watch the following video
McDonald’s Segmentation, Targeting and Positioning Links to an external site.
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Create an assignment focused on segmenting, targeting, and positioning. The assignment evaluates a formal approach to segmenting, targeting, and positioning as a foundational marketing activity, compared to an informal approach that combines a small business launch along with a feedback loop focused on segmenting, targeting, and positioning.
Before creating your assignment, do the following:
A formal approach to segmenting, targeting, and positioning is structured and takes time, money, and staff to execute. A more informal approach to the process requires a general view of the market that is developed concurrent with the business launch. Effectively, the entrepreneur manages a feedback loop concurrent with business activities and tunes segmenting, targeting, and positioning activities as the business progresses.
In your paper,
· Identify resources the entrepreneur requires to effect formal segmenting, targeting, and positioning.
· Reflect on resources the entrepreneur requires to effect informal segmenting, targeting, and positioning.
· Evaluate approaches that resonate and addresses why they resonate.
The Segmenting, Targeting, and Positioning paper
· Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style
· Must include a separate title page with the following:
o Title of paper
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
· Must utilize academic voice.
· Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
· Must use at least two scholarly sources in addition to the course text.
· Must document any information used from sources in APA Style
· Must include a separate references page that is formatted according to APA Style
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Formatting
Title Page
Citation
Outline
